Rakuten wesentlich besser als Rocket

Transforming Entertainment Universes: How Rakuten TV Is Pioneering the Future of Content Accessibility and Diversity

A Richer, More Inclusive Content Ecosystem

This strategic shift isn’t just about abandoning old sales models; it’s about fostering a vibrant, diverse, and more engaging content universe. For example, Rakuten is set to introduce new ways of accessing Asian dramas, LGBTQ+ stories, and niche documentaries that resonate with specific communities. Picture a viewer eager to explore stories highlighting LGBTQ+ experiences—by 2026, they will be able to seamlessly access these narratives via new delivery formats like free channels, rentals, and curated playlists. Such inclusivity not only broadens cultural horizons but also significantly enhances viewer engagement by offering content tailored to diverse tastes. Moreover, these initiatives demonstrate Rakuten’s commitment to social progress and its recognition that entertainment should be a gateway to understanding and embracing differences—a key to truly connecting with a global audience.

Leading the Market with Innovation and Inclusivity

Rakuten Launches Trial Sales at Reuse Select by Rakuten Rakuma on December 22, 2025

Rakuten's Innovative Trial Sales Initiative

Rakuten Group, a prominent player in the e-commerce landscape, is set to launch a groundbreaking trial sales initiative on December 22, 2025. This initiative involves the establishment of an official reuse store called 'Reuse Select by Rakuten Rakuma' within its online shopping platform, Rakuten Ichiba. The move is aimed at expanding sales opportunities for sellers on the Rakuten Rakuma app, a popular flea market application, thereby enhancing customer reach and experience.

Expanding Opportunities for Sellers

On December 22nd, select sellers using the Rakuten Rakuma platform will have the opportunity to apply for listing their products on Rakuten Ichiba via a dedicated application page. This feature is designed specifically for individual users who meet certain criteria established by Rakuten. The products that are listed will be carefully curated, ensuring that only quality items are selected for the trial sales phase. This initiative effectively opens new avenues for Rakuma sellers, allowing them to access a larger pool of potential customers.

The initiative addresses a common concern among users regarding the safety and reliability of peer-to-peer transactions. By adopting the established mechanisms of Rakuten Ichiba, such as purchase experience and customer support, Rakuten aims to alleviate apprehensions that sellers and buyers may have during their transactions. Moreover, a special inspection service, known as 'Rakuma Strong Authentication,' will also be available for specific items, providing sellers with additional confidence in the quality of their products.

Seamless Transaction Experience

Rakuten Travel Expands Worldwide Hotel Booking, Giving Travelers Choice, Clarity and Rewards Across More Than 400,000 International Properties
- Expanded platform gives travelers access to a vast global network of hotels, resorts and unique stays with transparent pricing, intuitive search and ecosystem benefits

Tokyo, October 28, 2025 - Rakuten Group, Inc. today announced that its online travel agency, Rakuten Travel, is expanding its hotel booking services worldwide, giving travelers access to more than 400,000 accommodations across diverse destinations.

Previously focused on inbound and domestic travel in Japan, alongside outbound services from Japan, Rakuten Travel's enhanced platform now allows travelers to book hotels, resorts and unique stays around the world.

Since its launch in 2001, Rakuten Travel has built strong relationships with a wide range of accommodations across Japan, from small inns to luxury hotels and traditional Japanese ryokans. Local sales consultants work closely with each partner to optimize guest satisfaction and revenue. Rakuten Travel is now applying the same approach as it expands its service offerings and partnerships internationally, bringing its proven methods and collaborative spirit to travelers worldwide.

James Park, Director of Rakuten Travel Singapore, stated, “This launch marks a significant milestone for Rakuten Travel as we expand beyond our Japan-centric roots to become a truly global online travel agency. Building on our extensive experience serving travelers within Japan and welcoming visitors to the country, our goal is to make planning, booking and staying as smooth and rewarding as possible for every traveler.”

Udai Kanukolanu, Global Head of Sales for Rakuten Symphony, accepts the FutureNet World Award for Automation Solution

This is exactly where Rakuten Site Management changes the game. By delivering proactive, AI-powered insights across the entire site lifecycle, it ensures projects stay on track, on time, and on budget—no matter how complex the rollout.

And one of the toughest pieces of that puzzle? Fiber-optic cable management. As 5G and data center deployments explode, precise fiber planning, tracking, and documentation have become non-negotiable. Rakuten Symphony Fiber Manager within Rakuten Site Management solves this with end-to-end automation and real-time visibility.  

The industry has spoken—these aren’t just promises, they’re proven results backed by four major 2025 awards. What used to be the biggest bottleneck in telecom is now the fastest path to revenue. Rakuten Symphony turns complexity into velocity—getting sites live sooner, at lower cost, and with zero surprises.  

The future of site management isn’t just automated. It’s Symphonized!
AI-based business space automation

Our Internet Services business  unit won a prestigious GLOMO award for Best Mobile Innovation for Digital Life at MWC Barcelona.  

In an unstaffed business, nobody is around to turn out the lights. That’s where Rakuten NEO shines. This AI-based software can control all building systems – such as lights, heat, security systems, and more. The GLOMO award team saw that this new software can optimize the operation of unmanned businesses, reduce operational costs, and maximize business profits.

These awards are not for products  but for company citizenship and how we take care of employees.

World’s Best Digital Banks 2025: Round II—Consumer Winners

December 15, 2025

Consumer banking is moving far beyond traditional branch-based models.

A clear trend is the ascendancy of the “super app” strategy, where institutions consolidate hundreds of functions—from daily banking and wealth management to lifestyle services like transport and stock trading—into a single, seamless digital ecosystem.

Complementing this is the pervasive integration of artificial intelligence (AI) that is evolving from a customer service tool to a core driver of personalized financial advice, fraud prevention, and hyperefficient digital lending.

Furthermore, the focus on user experience (UX) and robust information security has intensified, with banks prioritizing intuitive design, unified platforms, and advanced defense mechanisms like SIM-card fraud joint defense to build trust in a mobile-first world.

Finally, the pioneering of open-banking APIs and agile transformation demonstrates a move toward a more collaborative and financially inclusive industry, expanding access to underserved populations and leveraging technology to embed financial services deeper into customers’ daily lives.

Best Digital-Only Bank: Rakuten Bank

Rakuten Bank distinguishes itself within the competitive digital-only banking sector by adopting a full-service, universal-bank model. This approach moves beyond the typically limited offerings of many neobanks, providing a truly comprehensive suite of banking products and financial services accessible entirely through the bank’s robust online and mobile platforms. This universal digital scope caters to a broad clientele, serving the complete financial needs of both individual consumers and corporate entities.