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China : Li Ning to provide full support to CCTV National Sports TV Channel
January 9, 2007
Li Ning Company Limited, one of the leading sports brand enterprises in China, announced the signing of a cooperation agreement with CCTV National Sports TV Channel. Pursuant to the agreement, all hosts and reporters of National Sports TV Channel will put on the apparel sponsored by Li Ning during the period from 1 January 2007 to 31 December 2008.
According to the agreement, Li Ning will provide LI-NING brand or AGILE brand apparel, footwear and accessories to all the hosts and reporters of all the programs and tournaments shown on CCTV National Sports TV Channel.
The scope of cooperation includes the exclusive sponsorship of apparel for the hosts and reporters of all the programs broadcasted in “Olympic Channel”, which will be aired during the 2008 Beijing Olympics.
Since its inception in 1995, CCTV National Sports TV Channel has become the media for Chinese audience to watch sports programs and access to sports information. Capitalizing on its unique, professional and authoritative image, as well as high product quality, National Sports TV Channel is also one of the most influential professional sports TV channels with the largest number of audience that relays the largest number of sports programs.
As a global sports brand enterprise in China, Li Ning will provide full support to CCTV National Sports TV Channel. Upon the signing of the agreement, National Sports TV Channel will undergo an image revamp with Li Ning’s products, to illustrate a professional and trendy image to the world.
Commenting on the agreement, Mr Zhang Zhiyong, CEO of Li Ning, said, “The Group endeavors to expedite the development of the sports industry in China, with an aim of developing the LI-NING brand into the leading sports brand in the world. The cooperation marked the beginning of a highly integrated operating and sales model of sporting goods. The Group will make use of this important channel to facilitate external communication and demonstrate the international and professional image of the LI-NING brand.”
Li Ning Company Limited is one of the leading sports brand enterprises in the PRC. It has its own branding, research and development, design, manufacturing, distribution and retail capabilities.
Li Ning Company Limited
http://www.fibre2fashion.com/news/company-news/....aspx?news_id=28841
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