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RPT-Microsoft says investing heavily in Web search
Thursday August 21, 4:55 pm ET
(Repeats to fix literal in headline)
SAN JOSE, Calif., Aug 21 (Reuters) - Microsoft Corp. (NasdaqNM:MSFT -
News) is "investing heavily" in Web search as an important and potentially
lucrative market, Christopher Payne, the executive in charge of search, said on
Thursday.
"On the information side of the
house, there's no question that
search is the cornerstone of our
strategy. We're investing heavily
in this space," Payne, a vice
president for Microsoft's MSN
Internet unit, said at
Jupitermedia Corp.'s Search
Engine Strategies Conference
running this week in San Jose,
California.
He declined to say how much
money or how many people
Microsoft was investing in the
project, however.
Microsoft, the No. 1 software maker, earlier this year released its Web crawler,
which collects the building blocks of information upon which Web search
engines are built.
In a sign that Microsoft is preparing to put more of its programming muscle
behind search services, the software giant recently said it will build its own
algorithmic search engine to compete with companies like Google (News -
Websites)and Inktomi.
Inktomi, which now provides MSN's algorithmic search, was bought by
Microsoft's Web search advertising partner Overture Services Inc.
(NasdaqNM:OVER - News), which in turn has agreed to be sold to MSN rival
Yahoo Inc. (NasdaqNM:YHOO - News)
Without giving specifics, Payne said Microsoft's research department is
devoting significant resources to the company's search project.
"We think there's massive headroom left in this category. There are a lot of
searches that can be better," said Payne, who added that search represents
great revenue opportunities for Microsoft and its advertisers.
About 50 million unique users hit MSN with search queries each month, Payne
said.
Separately, Payne said MSN is sticking with paid-inclusion partner LookSmart
Ltd. (NasdaqNM:LOOK - News), which allows Web site operators to pay to have
more of their pages included in Internet searches.
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Thursday August 21, 4:55 pm ET
(Repeats to fix literal in headline)
SAN JOSE, Calif., Aug 21 (Reuters) - Microsoft Corp. (NasdaqNM:MSFT -
News) is "investing heavily" in Web search as an important and potentially
lucrative market, Christopher Payne, the executive in charge of search, said on
Thursday.
"On the information side of the
house, there's no question that
search is the cornerstone of our
strategy. We're investing heavily
in this space," Payne, a vice
president for Microsoft's MSN
Internet unit, said at
Jupitermedia Corp.'s Search
Engine Strategies Conference
running this week in San Jose,
California.
He declined to say how much
money or how many people
Microsoft was investing in the
project, however.
Microsoft, the No. 1 software maker, earlier this year released its Web crawler,
which collects the building blocks of information upon which Web search
engines are built.
In a sign that Microsoft is preparing to put more of its programming muscle
behind search services, the software giant recently said it will build its own
algorithmic search engine to compete with companies like Google (News -
Websites)and Inktomi.
Inktomi, which now provides MSN's algorithmic search, was bought by
Microsoft's Web search advertising partner Overture Services Inc.
(NasdaqNM:OVER - News), which in turn has agreed to be sold to MSN rival
Yahoo Inc. (NasdaqNM:YHOO - News)
Without giving specifics, Payne said Microsoft's research department is
devoting significant resources to the company's search project.
"We think there's massive headroom left in this category. There are a lot of
searches that can be better," said Payne, who added that search represents
great revenue opportunities for Microsoft and its advertisers.
About 50 million unique users hit MSN with search queries each month, Payne
said.
Separately, Payne said MSN is sticking with paid-inclusion partner LookSmart
Ltd. (NasdaqNM:LOOK - News), which allows Web site operators to pay to have
more of their pages included in Internet searches.
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