Local.com Launches Exact Match™ Local Business Solutions
Integrated Web, Social, Mobile and Display Advertising Products for Local Businesses
Local.com Corporation On Wednesday October 5, 2011, 7:30 am
IRVINE, Calif.--(BUSINESS WIRE)-- Local.com Corporation (NASDAQ:LOCM - News), a leading online local media company, today announced the launch of the company’s integrated Exact Match local business solutions for small and medium-sized businesses.
Exact Match is designed to help local businesses go beyond the traditional business profile and expand their online presence to reach ready-to-buy consumers who are searching online for local businesses, products or services.
“Industry estimates put businesses in America spending approximately $136 billion annually on local or regionally targeted advertising. Exact Match gives local businesses the ability to boost their online presence, build their brand locally and drive new customers to their stores by utilizing the power of our suite of local online advertising products,” said Mark Wallin, Local.com vice president of product development.
“We continue to use our experience in the local market to develop valuable ad products for local businesses in order to help them reach ready-to-buy consumers when they are making spending decisions within a targeted category and geographic area,” said Wallin.
Exact Match local business solutions include the following products:
•Exact Match Local: Helps local businesses connect with consumers organically with an optimized keyword and geo-targeted website in addition to content creation for their local markets. Guarantees prominent, first-page ranking on one of the major search engines, including Google, Yahoo! or Bing. To view an example site, click here.
•Exact Match Mobile: Provides local businesses with a mobile version of their Exact Match Local website featuring driving directions, one-click contact information, social sharing features, QR code capabilities and more. To view an example from a mobile phone or device, click here.
•Exact Match Social: Creates a presence on Facebook and Twitter that is linked to their Exact Match Local and Mobile websites, enabling local businesses to reach new customers using social media. To view an example, click here.
•Exact Match Display: Increases brand awareness via display advertising on Local.com’s flagship property, which reaches approximately 17 million consumers each month searching for local products and services. Local businesses receive premium, above-the-fold, category and geo-targeted placement that helps them to reach ready-to-buy consumers.
According to BIA/Kelsey, approximately 17 percent of Internet searches are local in nature with ready-to-buy consumers searching for businesses that offer a product or service that they are looking for locally - and this number is expected to grow to 20 percent by 2015.
About Local.com®
Local.com Corporation (NASDAQ:LOCM - News), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 25 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com.
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