obwohl die Abwicklung nicht ganz einfach sein dürfte, das Yext noch nicht börsennotiert ist.
My favorite for a merger is Yext - Yext can double the revenues with a buy of Local Corp and has a high interest on Local Corps Pay Per Call-Patents and Yext is a partner of Local Corp since years
Yext earns revenues through a subscription-based model. Prices vary from $149-$499 a year based on the number of websites and pages that a business wants to manage through their application. The company does not disclose detailed financials. Recent reports reveal that revenues have improved 62% over the year from $34 million in 2013 to over $55 million in 2014.
Yext Planning IPO Soon
Jan 14th 2015
Continuing with our analysis of Billion Dollar Unicorns, here is a digital advertising start-up Yext, which is yet to hit the billion dollar valuation mark. Its stellar performance does make it a potential Unicorn.
According to eMarketer, the global spending on ads on Internet-connected devices including desktops and mobile devices were estimated to grow 15% over the year to $137.53 billion in 2014. Digital ad spend was estimated to account for just over 25% of all paid media spending worldwide compared with 20% in 2012. Overall digital spending is expected to grow to $204.01 billion by the year 2018.
Since inception, Yext has been able to make significant progress in pay-per-call advertising, business listings synchronization, and local marketing cloud segments. Their platform helps small businesses and brands manage location data across more than 50 search engines, location mapping services, and on social media like Facebook. Through their tools, local businesses can make changes to a single source of information such as adding photos and media and those changes are updated to multiple digital sites that the business may have.
Additionally, their advanced analytics solutions provide metrics for each of the business listings in real-time. Businesses are able to select metrics to identify strategies that deliver results and track, assess, and adjust marketing activities for increased reach and impact.
Today they have customer listings of over 400,000 businesses and help make millions of monthly updates across more than 85 digital platforms.