Ad hoc-Service: Dt. Entertainment AG -->Ariva

Durchschnittsgeschwindigkeiten von rund 380 km/h. Die Champ-Car-Rennen
finden bislang in den USA, Kanada, Brasilien, Australien und Japan statt. Mit
dem Rennen auf dem EuroSpeedway wird eine derartige Veranstaltung nun
erstmals in Europa durchgeführt. Dazu kommen in 2001 neue Rennen in
Mexiko und England.
Es wird erwartet, dass motorsportbegeisterte Besucher aus ganz Europa zu
diesem außergewöhnlichen Event anreisen werden. Zu der erstmaligen
Ausrichtung der "German 500" vom 13. bis 15. September 2001 rechnet die
DEAG mit mindestens 60.000 Besuchern und einem Umsatz in Höhe von
deutlich über 20 Millionen DM. Im Rahmen der Kooperation mit der
Lausitzring GmbH ist die DEAG darüber hinaus für die Gesamtinszenierung
der Veranstaltung, die Realisierung der Entertainment-Elemente -
insbesondere die familienorientierten Show- und Rahmenprogramme - sowie
für Marketing und Ticketing verantwortlich.
Die Kooperation zeigt auch bereits erste Synergien mit dem kürzlich bekannt
gegebenen Joint Venture zwischen der DEAG, dem Axel Springer Verlag und
der mehrheitlichen Lufthansa-Tochter START Ticket, das einen multimedialen
Marktplatz für Events und Freizeit betreiben wird. So hat START Ticket einen
Ticketing-Vertrag für den EuroSpeedway abgeschlossen, der ein innovatives
Vertriebssystem mit einem geschlossenen Buchungskreislauf inklusive
fälschungssicheren elektronischen Tickets und voll integrierter
Zutrittstechnologie beinhaltet. Geplant ist dabei neben dem Ticketvertrieb über
Reisebüros, Call Center, Vorverkaufsstellen oder das Internet erstmals auch
die Kartenbuchung über Mobiltelefone.
--------------------------------------------------
DEAG makes its entry into the entertainment-
oriented sports sector;
Champ Car racing for the first time in Europe on
the EuroSpeedway Berlin Brandenburg
Berlin, 12 July 2000
DEAG and the Lausitzring GmbH have concluded a five-year contract with the
American CART Inc., Troy/Michigan for the first Champ Car race to be held
in Europe, the "German 500" on the Lausitzring. At a press conference held in
Berlin today it will also be announced that the Lausitzring has been renamed as
the EuroSpeedway. DEAG is involved with a 25,1%-share as co-organiser of
the "German 500", and the remaining 74,9% is held by the Lausitzring GmbH.
DEAG and the Lausitzring GmbH have already concluded a long-term
exclusive contract for the organisation of concerts and festivals on the
Lausitzring site, and with the participation in the "German 500" Champ Car
race the DEAG has extended its activities, as previously announced, to include
high-profile sports events with a well-developed entertainment component.
The Champ Car races of the CART Series, with internationally-famous drivers
including Michael Andretti and Christian Fittipaldi, are comparable with the
Formula One Grand Prix races. But whereas the Formula 1 racing cars only
reach maximum speeds of up to 220 mph for short periods, the CART racing
cars lap the circuits at average speeds more like 240 mph. The Champ Car
races are currently held in the USA, Canada, Brazil, Australia and Japan. With
the races on the EuroSpeedway race track, such events will be taking place in
Europe for the first time. In addition, there will also be new events in 2001
in Mexico and Great Britain.
The followers of motor-sports are expected to travel from all over Europe to
see this exceptional event. The first "German 500" will take place from 13th to
15th September 2001, and the DEAG expects it to attract at least 60 000
visitors, with overall sales appreciably above DM 20 million. Within the
framework of the cooperation agreement with Lausitzring GmbH, DEAG is
furthermore responsible for the overall presentation of the event, the
organisation of the entertainment elements - in particular the family-oriented
shows and accompanying programmes - as well as for the marketing and
ticketing.
The cooperation also demonstrates the positive synergy effects with the
recently announced joint venture between DEAG, the publishing group Axel
Springer Verlag and the majority-owned Lufthansa-subsidiary START Ticket,
which will be operating a multimedia market place for events and leisure.
START Ticket has concluded a ticketing agreement for the EuroSpeedway
involving an innovative operating set-up including a closed-loop booking
system with high-security electronic tickets and fully integrated access
technology. In addition to ticket sales through travel agencies, call centres,
advanced sales outlets or the internet, it is also planned for the first time
to have ticket bookings via mobile telephone.


Ende der Mitteilung