Rakuten Securities Surpasses 14 Million General Securities Customer Accounts, the Largest Number of Non-Consolidated Securities Accounts in Japan
- 1 million accounts added in approximately 5 months; Rakuten Securities to launch commemorative X campaign
Tokyo, April 30, 2026 - Rakuten Securities, Inc. today announced that its general securities accounts have surpassed 14 million, the largest number of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), as of April 2026. This marks an increase of 1 million accounts in approximately five months since reaching the 13 million milestone in November 2025.
To commemorate the 14 million account milestone, Rakuten Securities will launch a follow-and-repost campaign on its official X account starting May 1, 2026.
Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.
To further lower barriers to investing, the company eliminated fees for domestic stock trading in October 2023, providing a more cost-effective environment for investors. Furthermore, the company has introduced several industry-first services to support asset building including KabuPita, which enables trading domestic stocks by specifying amounts starting from 100 yen in 1 yen increments; Rakuraku Margin, which enables novice investors to start margin trading with reduced risk; AI-powered analysis tools for U.S. and Japanese stock investments; and the Rakuten Money Fund, a Money Reserve Fund (MRF) offering favorable yields.
Recognizing the growing importance of security measures in the financial sector, Rakuten Securities is also dedicated to fostering a secure environment where customers can build assets and invest with peace of mind. This includes offering passkey authentication using FIDO2 technology across all channels, including tools and apps.
The milestone of 14 million general securities customer accounts – the largest among Japanese securities companies (based on disclosed information) – reflects the company’s commitment not only to facilitating customers' initial steps in asset building, but also to cultivating an environment where they can continue their investment journey with assurance. To commemorate the milestone, the Rakuten Securities official X account will hold a follow-and-repost campaign from May 1 to May 14, 2026, with 14,000 yen digital gift certificates to be awarded to 14 entrants and 1,400 yen digital gift certificates to be awarded to 140 entrants chosen via lucky draw. Further details will be announced soon on the Rakuten Securities official X account.
Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.
About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED and iSPEED, Rakuten Securities consistently strives to lower investment hurdles for individual investors by leveraging aspects of the Rakuten Ecosystem, such as Point Investment, Rakuten Card and Rakuten Cash.
global.rakuten.com/corp/news/press/2026/0430_02.html
- 1 million accounts added in approximately 5 months; Rakuten Securities to launch commemorative X campaign
Tokyo, April 30, 2026 - Rakuten Securities, Inc. today announced that its general securities accounts have surpassed 14 million, the largest number of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), as of April 2026. This marks an increase of 1 million accounts in approximately five months since reaching the 13 million milestone in November 2025.
To commemorate the 14 million account milestone, Rakuten Securities will launch a follow-and-repost campaign on its official X account starting May 1, 2026.
Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.
To further lower barriers to investing, the company eliminated fees for domestic stock trading in October 2023, providing a more cost-effective environment for investors. Furthermore, the company has introduced several industry-first services to support asset building including KabuPita, which enables trading domestic stocks by specifying amounts starting from 100 yen in 1 yen increments; Rakuraku Margin, which enables novice investors to start margin trading with reduced risk; AI-powered analysis tools for U.S. and Japanese stock investments; and the Rakuten Money Fund, a Money Reserve Fund (MRF) offering favorable yields.
Recognizing the growing importance of security measures in the financial sector, Rakuten Securities is also dedicated to fostering a secure environment where customers can build assets and invest with peace of mind. This includes offering passkey authentication using FIDO2 technology across all channels, including tools and apps.
The milestone of 14 million general securities customer accounts – the largest among Japanese securities companies (based on disclosed information) – reflects the company’s commitment not only to facilitating customers' initial steps in asset building, but also to cultivating an environment where they can continue their investment journey with assurance. To commemorate the milestone, the Rakuten Securities official X account will hold a follow-and-repost campaign from May 1 to May 14, 2026, with 14,000 yen digital gift certificates to be awarded to 14 entrants and 1,400 yen digital gift certificates to be awarded to 140 entrants chosen via lucky draw. Further details will be announced soon on the Rakuten Securities official X account.
Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.
About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED and iSPEED, Rakuten Securities consistently strives to lower investment hurdles for individual investors by leveraging aspects of the Rakuten Ecosystem, such as Point Investment, Rakuten Card and Rakuten Cash.
global.rakuten.com/corp/news/press/2026/0430_02.html