Consumer Properties Statistics of Local Corp: Local Corporation's Consumer Properties help advertisers stand out and engage with the right customer at the right time.
- Monthly Unique Visitors: Over 30 million
- Monthly Page Views: Approximal 50 million
- Page Views per Visit: 2.5 views average
- Impressions: 1.2 billion
- Click Through Rate: Up to 8x more than industry-standard
Long Term Goal - 50/50
= 50% Organic Traffic
= 50% Organic Revenue
Development of Organic Traffic/Monthly Unique Visitors (MUVs):
2010: 88 million = 31% of total traffic
2011: 117 million = 33% of total traffic
2012: 155 million = 37% of total traffic
Goal: 50% of total traffic
Development of Organic Revenues
2010: 17 million = 20% of total revenues
2011: 22 million = 28% of total revenues
2012: 29 million = 30% of total revenues
Goal: 50% of total revenues
We fully except top and bottom line revenue growth in future days
"We remain convinced we're a beneficiary of the secular trend towards local online advertising, which provides us with long term tailwinds. While parnter policy changes result in new term dislocation, once again, we think that ín the long term they make sense because they tend to drive a better user experience and we believe this will create new monetization opportunities for the company."
"Our updated guidance reflects this lower yield for our O&O business and we are projecting 27% year-over-year revenue growth with $750,000 in adjusted net income. We fully except top and bottom line revenue growth in future days."
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Source: Transcript of Conference Call on Seeking Alpha
All Eyes On Local: Monetizing The Multibillion-Dollar Online And Mobile Consumer Ad Market
In two smart moves, Local Corporation (LOCM) is generating new revenue streams and setting up shareholders for big returns. An important pay-per-call patent and a strategy to launch a series of popular industry-specific websites will drive high-value ad revenues, boosting Local's already healthy revenue growth rate of 40% per year.
First, the company's award of a patent for Enhanced Directory Assistance, a method where a business pays to play its ad when a consumer dials directory assistance, is thrusting Local forward as a key player in the monetization of the multi-billion mobile advertising business. Not just voice, the patent covers text, and voice-to-text, so it's broad and more valuable. Carriers and other online local business websites are using EDA more frequently and will eventually confront Local's patent so there's a great opportunity for future licensing deals.