Problem, dass Online-Advertising - eines der ärgsten Mißverständnisse - nicht hauptsächlich auf Online-Sales abzielt, sondern im Offline-Bereich das Sechsfache dieser Online-Sales produziert.
„It’s a fairly typical story: A consumer searches online for a product and clicks on an
advertisement via a paid search ad for a multichannel merchant. The consumer browses the merchant’s website to gather information and waits a week before making an in-store purchase.”
„It’s a fairly typical story: A consumer searches online for a product and clicks on an
advertisement via a paid search ad for a multichannel merchant. The consumer browses the merchant’s website to gather information and waits a week before making an in-store purchase.”