Esprit Financial Group, Inc.
As reported in our Quarterly report, Esprit is making solid progress across its divisions,
and our financial performance has improved dramatically. Some of the new divisions,
like the Structured Debt Resolution division, are still under development, and are targeted
for launch in the third quarter. On the whole, we have established a very solid
foundation. We are confident that we have placed Esprit in a position for excellent
growth within markets that are still in the growth stage of development. It is not often
that a Company can identify multiple market sectors in the early stages of growth, and we
believe that our continued long-term focus on Internet delivered financial services will be
While it is too early to expect immediate and significant revenue contribution from our
new portfolio of financial products and services, we have conducted strategic planning
sessions recently, and have made what we feel are achievable projections for growth in
the next twelve months.
As disclosed in our quarterly report, we believe that we have vital core competencies in
Internet delivered financial services direct to the consumer market (B2C) as well as
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providing enabling financial technologies and services for financial institutions and major
clients (B2B2C). Our divisions reflect the following strategic characteristics:
• Innovation in product concept or service delivery
We will continue to consider new business opportunities that fit this mandate and have
compelling reasons for entry in the short-term. However, our primary focus is on rolling
out the new financial services within our current business portfolio.
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Corporate Developments:
Pink Sheets vs. OTCBB Listing:
As recently reported, we have de-prioritized entry onto the OTBBB. There are several
deciding factors that have guided this decision. Foremost, are some advancements
announced by Pink Sheets® LLC.
1. Limit order protection has been mandated for the Pink Sheets as of July, this year.
There are significant positive implications for Esprit in this decision. These rules,
commonly referred to as Manning, historically applied only to NASDAQ listed
securities and those quoted on the OTCBB. The Manning principles and all the
interpretive guidance thereunder will now apply to those equity securities quoted
on the Pink Sheets.
a. Manning generally prohibits an NASD member from trading for its own
account in a security at a price that is equal to or better than an unexecuted
customer limit order in that security, unless the member immediately
thereafter executes the customer limit order at the price at which it traded
for its own account or at a better price.
b. These principles should provide some additional comfort to shareholders
regarding the potential for manipulation of the price per share my any
market-makers.
2. Pink Sheets is in the process of rolling out Disclosure Categorization as of May.
This will clearly differentiate classes of stock based on a company's willingness to
provide adequate public disclosure to the marketplace. This will create a
meaningful distinction between real companies, such as Esprit, and stocks that
have no real business, just a story and a song and dance.
a. Esprit has submitted the requisite documentation to become a fully
reporting company under the ‘Current Information’ (Pink Checkmark)
category. This means that the Company will meet Pink Sheets Guidelines
for Providing Adequate Current Information, confirmed by a quarterly
letter from an attorney, all of which must be posted on the Pink Sheets
News Service and displayed on pinksheets.com.
b. Disclosure is deemed to be current if it is posted within 120 days of the
fiscal year ended (annual reports) and within 60 days of the quarter ended
(quarterly reports) and interim material events should be disclosed on a
timely basis.
In summary, many of the reasons to move to the OTCBB for greater credibility and
demonstration that the Company is acting to a higher standard of disclosure will now be
accommodated within the Pink Sheets.
In consideration of the fact that the move to the OTCBB would require significant time
and attention of senior management in properly completing all of the requisite forms,
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management feels that our time is better spent on revenue producing operations rather
than regulatory bureaucracy
M&A guidance:
We will continue to keep an open mind regarding mergers and acquisitions. However,
this will be on an opportunistic basis when a deal is simply too good to pass up. Our
plate is pretty full at the moment and we are focused on managing growth within the
current portfolio of products and services.
PayDay Loan Division:
www.cashnow.orgEsprit’s new software platform is currently in Beta Test mode. We anticipate that it will
come on-stream in the next 30 – 60 days. This has been a major undertaking to provide
greater capabilities and incorporate new technologies that will enhance the operation of
the website.
Specific new features include the ability to easily accommodate a variety of languages
and different currencies, which will allow the Company to develop international markets
at an accelerated pace.
Our revenue guidance is that license sales will achieve a run rate of approximately
$700,0000 within a 12 month period.
Forex Trading Division:
www.cashnow.comMajor development s anticipated within the third quarter is achieving broker-dealer
status. The Company is currently in the process of obtaining a Series 3 license for
commodities and futures trading. We have been preparing the required organizational
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changes to support the move, so that once our Series 3 license is in place, we will become
a qualified Dealer-Broker.
This will allow the Company greater control over its operations, and provide additional
revenue generating service capabilities.
Concurrently, the Company is in the process of obtaining NFA membership (National
Futures Association), a key industry association that the Company views as a mandatory
achievement.
The Company’s revenue guidance is that the Forex Trading division will achieve a
run rate of roughly $500,000 within the next 12 months.
AEFM:
One of the Key attractions related to our AEFM (Advanced Electronic Funds
Management) division, is that many of the financial products and services represent
recurring and compounding growth.
As an example, as the number of international stored value debit cards grow, our revenue
growth is compounded, and not linear. Each card continues to generate revenue over an
extended period of time that will be measured in years, rather than months. Fixed costs
remain flat. Margins are consistent, and may actually improve gradually in time. Simply
put, many of the AEFM products will become cash cows, essentially self-managing and
spinning out revenue on an increasingly significant basis.
There are a number of deals that have been closed, or are in negotiation. It has been
difficult to assess probabilities and revenue opportunities, especially in consideration of
the fact that any one deal may represent a major impact on revenues for the division.
In addition to all of the financial services previously announced, the Company is reentering
the ATM business, with an eye on international markets. This is a natural
complementary product with which the Company has had previous experience and great
success.
Our best analysis is that the Company will achieve a run rate of approximately $1.8
million within the next 12 month period.
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Structured Debt Resolution:
Our Structured debt resolution division is still in the software development stage. We
anticipate that the software will be in Beta test within the third quarter, and hopefully
launch within a 4-6 month time frame.
The Company has also been developing marketing techniques and opportunities that will
allow the division to ramp up relatively quickly once it is launched.
Our revenue guidance is that our conservative revenue objective of $25,000 a month
will be achieved within the next 12 months, for a run rate of $300,000.
Summary:
In total, our perspective is that we are very bullish about our prospects moving forward.
We think we will be generating well over $3 million dollars on an annualized basis
within the next 12 months.
These are our stated objectives, and we will be working hard to achieve them. We have a
great team that pulls together as one. We are proud to be able to state that every single
employee believes in our vision, and each and every one is focused on delivering results.
As is our established tradition, we will continue to provide meaningful and important
information wherever and whenever possible.
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