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CLIF BAR Launches New Caffeinated Collection, Helping Provide Sustained Energy with a Kick of Caffeine
Developed in collaboration with pro athletes Breanna Stewart and Frances Tiafoe, new caffeinated energy bars help provide fuel to help you Raise Your Bar right from the start of your workout
EMERYVILLE, Calif., April 3, 2025 /PRNewswire/ -- CLIF BAR today announced the launch of its Caffeinated Collection line of energy bars designed to help jump start activity with a kick of caffeine in each delicious bar. The new Caffeinated Collection features two flavors, Vanilla Almond and Caramel Chocolate Chip, developed in partnership with pro women's basketball MVP Breanna Stewart and tennis pro Frances Tiafoe. Working with professional athletes at the top of their game who know the importance of starting strong, CLIF BAR has created a line of energy bars that helps power performance from start to finish.
"At CLIF BAR, we know that the simple step of getting started is often what takes the most energy. Sometimes, you need that extra boost to get moving on the journey to raise your bar," said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. "Our Caffeinated Collection not only delivers a kick of caffeine to help you tackle your next workout but it also helps provide the sustained energy that CLIF BAR is known for, in two appealing new flavors that make getting started a truly enjoyable experience."
In line with CLIF BAR's longstanding commitment to quality ingredients, CLIF BAR Caffeinated Collection energy bars are formulated with organic, non-GMO rolled oats and 10 g of plant-based protein per bar. Each Caffeinated Collection energy bar also features approximately 65 mg of non-GMO, organic caffeine* — the equivalent of one espresso shot** — providing an extra boost of energy to jumpstart your workouts.
"Working hand-in-hand with Frances Tiafoe and Breanna Stewart on the CLIF BAR Caffeinated Collection gave us first-hand insights that drove the development process forward and helped us create a functional yet delicious new energy bar," said Michael De La Cruz, R&D lead on development. "Given CLIF BAR's long-standing heritage in supporting runners, climbers, athletes and active people, each step of our process was made in service of purposefully crafting fuel to help power the most ambitious endeavors."
CLIF BAR Caffeinated Collection energy bars are available at retailers nationwide, with a suggested retail price of $1.99 per bar or $7.49 per 5-pack of bars. For more information and product availability, visit clifbar.com.
*Caffeine can range between 60-70 mg. Not recommended for pregnant or nursing women, children under 18 years old, or people sensitive to caffeine.
**Source: USDA FoodData Central, 64 mg caffeine in 1 fl. oz. of espresso.
About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ) portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about CLIF BAR, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).
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SOURCE Mondelēz International
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