Omnichannel shopping is the way of the world

A new survey suggests that so-called "omnichannel" shopping is the way of the world
April 25, 2014, 4:37 PM
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Most online shoppers love stores, and here"s why

A new survey suggests that so-called "omnichannel" shopping is the way of the world.

Thad Rueter

Senior Editor

We are all omnichannel now, or nearly all.

So suggests the results of a survey from consumer feedback analytical provider CFI Group and eBay Enterprise, the e-commerce technology and services division of eBay Inc. Their "Omni-Channel Insights" report says that 95% of consumers "frequently or occasionally shop" a retailer"s web site and store. And 82% of all consumers surveyed say they consider it "important" to be able to place an order from a retailer"s e-commerce site while inside that merchant"s store. That"s a lesson not lost on Internet Retailer Top 500 retail chain Gap Inc., which recently said it will give consumers the ability to order items online while inside stores.

Source: Read the compete text direct on InternetRetailer

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