Myriad Transforms Business Division to Myriad Connect, Delivering New Solutions to New Markets
ZURICH, Switzerland – 16 February 2016 – Myriad Group AG (SIX Swiss Exchange: MYRN) today announces the launch of its business division, Myriad Connect. Superseding Myriad’s Sub Data division, Myriad Connect will take new solutions to new markets, providing a platform for future expansion. New additions to the Myriad Connect product portfolio will address Mobile Network Operators (MNOs), content providers and financial services organisations. Myriad Connect solutions enable MNOs and enterprises worldwide to connect to ‘no data access’ consumers through innovative and compelling services. This is particularly key in emerging markets where the cost of data access is still beyond consumers’ reach.
This business transformation follows the success of MyriadÂ’s best-in-class Unstructured Supplementary Service Data (USSD) platform that connects MNOs with all their end users.
New additions to the Myriad Connect portfolio:
-§Campaign+ enables MNOs to promote and monetise their value added services (VAS) to subscribers, using the right channel at the right time to deliver the right message. Available both in-network or as SaaS it allows easy and efficient campaign creation. MNOs deliver best practices for their campaigns with an intelligent auto-adaptable engine capable of geo-location detection, segmentation and subscriber prediction. Campaign+ is open and flexible and allows 3rd party vendors to produce rich marketing campaigns with the integration of contextual ads. The full set of reports and stats provide ROI through actionable insights that help optimise and fine-tune future campaigns.
-§VAS+ provides access to smart services with a best-in-class user experience on any device, without the need for mobile Internet. It gives end-users access to the most popular social networks and connected services, such as Facebook and Twitter. VAS+ has expanded its portfolio to include Search, Translate and Wikipedia with more services to follow.
-§MFS+ addresses the challenge of low bank subscription rates in emerging markets and bridges the gap between mobile penetration and financial access. Building on the success of over 10 existing mobile money implementations across Africa, Myriad has developed and expanded its expertise to mobile wallets and mobile banking.
Stephen Dunford, Myriad Group CEO explains: “In the last 3 years, we have seen healthy growth in our USSD and VAS business and we are now looking to expand on that success with the creation of our new Connect division. The extended solution portfolio represents the step-change in the market for additional B2C value added services that connect businesses with consumers. Organisations are always looking for ways to reach their demographic and through our enhanced service offerings, we are providing them with the ability to connect in a meaningful way with consumers who do not have access to mobile data.”
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