LOCAL.COM CORP. DL-,00001

"In our view, the burgeoning free 411 marketplace is being underwritten by a variety of advertising supported models. Our patent 7,200,413 is directly related to a referral advertising model such as pay-per-click or pay-per-call listings, which are delivered to consumers as a result of an enhanced directory assistance inquiry or local search, where the results can be provided to consumers via many mobile channels, including voice," said Heath Clarke, Chairman and CEO, Local.com.

"Our recently announced patent 7,231,405 was related to the methods used to deliver our highly relevant organic search results. Patent number 7,200,413 is complementary to our local search patent in that it provides us with intellectual property coverage for what's now a widely accepted monetization method -- pay-per-referral -- within the directory assistance marketplace. Local.com believes that ad-supported directory assistance is the future of 411 services in the U.S., and we look forward to working with a variety of companies to deliver innovative new products and services to the marketplace," continued Clarke. "We encourage directory assistance and free 411 companies that are interested in using our intellectual property to enter into licensing agreements with Local.com."

To experience Local.com go to: www.local.com.

About Local.com

Local.com (NasdaqCM:LOCM - News) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

Forward-Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Media Contacts:

Cameron Triebwasser
Local.com
949-789-5223
949-233-4480
Email Contact

Dan Chmielewski
Madison Alexander PR
714-832-8716
949-231-2965
Email Contact

Investor Relations Contact:

John Baldissera
BPC Financial Marketing
800-368-1217



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Source: Local.com  

Local muß nicht mal überall in der Welt vertreten sein, um als Übernahmekandidat attraktiv zu sein. Vielmehr glaube ich, daß Local.com noch vor der "Eroberung Europas" übernommen wird.
Schaut man sich mal an, was da über den Tisch für solche Übernahme rollt, könnte man hier schnell mal 400% einsacken. Für die beiden BigBoys wären das nur Peanuts.

Laut Management Aussagen von Local hat man wohl wöchentlich mehrere Angebote vorliegen.
Wenn das so ist, ist das nett, aber ich glaube, daß da noch kein Google oder Microsoft angefragt hat.
Passiert das, wird der Vorstand schwach, da das Angebot mehr als angemessen ist.

RISIKO
Vielleicht ist man zu früh am Markt. Der Bedarf für lokale Suchen noch nicht ganz da, wo er irgendwann einmal sein wird.
Dann muß man aus eigenen Mitteln die Welt erobern und hat nur ein begrenztes Budget.
Man könnte den Laden jetzt erstmal ausbluten lassen, um dann eine Übernahme zu einem geringen Preis planen. Doch wer kauft schon ein verletztes Pferd. Erstmal aufpäppeln kostet viel Kraft, Geld und Zeit. Zeit ist dabei das wichtigere Kriterium.
Nur wer sich hier früh und gut plaziert hat die Nase vorn.
Der Kurs wurde bereits ordentlich verprügelt. Es könnte natürlich sein, daß er auch noch etwas weiter unter die Räder kommt.

Für mich ist das Chance / Risiko Verhältnis hier 4:1, wobei das Hauptaugenmerk auf eine mögliche Übernahme innerhalb der nächsten 6-12 Monate liegt.



 

Gelingt es Local.com, auch nur einen Marktanteil von einem Prozent zu ergattern, so beliefen sich die Erlöse auf 56 Millionen Dollar. Bei einer realistischen Gewinnmarge von 15 Prozent und einem KGV von 25 errechnet sich für die Aktie ein Kursziel von 9,50 Dollar – aktuell notiert das Papier bei 4,15 Dollar. Zugegeben, das sind nur Rechenspiele. Aber man sollte die Firma nicht unterschätzen. Local.com hat seine Such-Algorithmen patentieren lassen und damit Markteintrittsbarrieren geschaffen. Durch Kooperationen ebenso wie durch die Expansion ins Ausland wird nun die Reichweite erhöht. Und damit steigt gleichzeitig die Attraktivität des Unternehmens. Nach Aussagen von Analysten erhält Local.com praktisch jede Woche entsprechende Übernahmeangebote.
Fazit

Die Ankündigung einer Kapitalerhöhung hat den Kurs von Local.com unter Druck gebracht und schafft damit ein attraktives Einstiegsniveau. Die Firma steht heute da, wo Google zur Jahrtausendwende begonnen hat. Und wer hätte da gewagt, den beispiellosen Erfolg Googels vorauszusagen?

Spätestens im 4. Quartal 2008 will man schwarze Zahlen schreiben.
Die Erwartungen der Analysten wurden gehalten und teilweise übertroffen.
Realistischer Plan oder psychologische Wertsteigerung für Übernahmeangebot ?



Local.com Q4 Loss Narrows On Higher Revenues - Update

(RTTNews) - Wednesday after the bell, search engine Local.com Corp. (LOCM) reported narrowed loss for the fourth quarter, on higher sales.

Net loss for the quarter narrowed to $2.67 million or $0.19 per share from $3.16 million or $0.34 per share in the year ago period. Analysts polled by First Call/Thomson Financial estimated a loss of $0.19 a share for the latest quarter.

Revenues increased to $5.93 million from $3.63 million in the prior year period. Analysts expected the company to report revenues of $5.79 million for the latest quarter.

During the quarter, the company signed a strategic partnership with Citysearch. The company also began licensing its patented local search technology.

Full year loss widened to $18.2 million or $1.58 per share from $13.29 million or $1.44 per share last year. Analysts estimated a loss of $1.58 per share for the year.

Revenues rose to $21.53 million from $14.21 million last year. Analysts estimated revenues of $21.38 million for the year.

Local.com plans to ramp sales staff to several hundred this year. The company stated that with the implementation of a number of initiatives, it projects a return to positive net income no later than the fourth quarter of 2008.

For the first quarter, the company expects loss in the range of $2.8 - $3.0 million or $0.20 - $0.21 per share, on revenues in the range of $8.1 - $8.3 million. Analysts estimate a loss of $0.16 per share, on revenues of $6.31 million.

For the full year, the company expects revenues to double the amount realized in 2007.

LOCM closed Wednesday's trade at $4.69, down $0.32 or 6.39% and in the after hours gained 46 cents or 9.81% on a volume of 432,680 shares.

For comments and feedback: contact editorial@rttnews.com

 Local.com Wins Hitwise ''U.S. Top Ten Award''

IRVINE, Calif.--(BUSINESS WIRE)--

Local.com Corporation (NASDAQ:LOCM), a leading local search engine, today announced that the company received a Hitwise U.S. Top Ten Award. The company's leading local search site, www.local.com, ranked seventh in the Business and Finance - Business Directories online industry category based on the market share of U.S. visits received from October through December 2007.

The Hitwise U.S. Top 10 Awards Program celebrates the most successful U.S. websites in over 160 online industries. Hitwise reports on the anonymous online usage and search behavior of more than 10 million U.S. Internet users--the largest online sample of its kind--and this unique awards program recognizes excellence in online performance through public popularity.

"The Top Ten Award is further recognition that Local.com is gaining share in the local search and directory sector," said Jennifer Black, Local.com vice president, marketing. "We attribute our growth in this area to increased traffic to our site and expanding awareness of our brand. We're pleased to be recognized for serving superior local search results to millions of consumers nationwide seeking local businesses', products and services."

About Local.com

Local.com (NASDAQ:LOCM) is a top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company's Keyword DNA(R) and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile(TM), provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS:EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

Source: Local.com Corporation