From Gut Health to Recovery Drinks, This Category Is Just Getting Started

Issued on behalf of Safety Shot, Inc.

VANCOUVER, BC, May 27, 2025 /PRNewswire/ -- Equity Insider News Commentary – As consumer preferences continue to shift, refreshment is no longer just about quenching thirst—it's increasingly about delivering benefits. Functional beverages, which offer everything from clean energy and hydration to mood and immunity support, are emerging as one of the most dynamic segments in the industry. RBC Capital Markets' Nik Modi identifies the category as a key growth engine over the next five years, while projections from Research and Markets and InsightAce Analytic forecast the market could grow to as much as $618.8 billion by 2034. With rising interest in temporary abstinence, mindful consumption, and non-alcoholic options, legacy beverage makers are taking notice. Among the brands gaining ground in this space are Safety Shot, Inc. (NASDAQ: SHOT), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), The Kraft Heinz Company (NASDAQ: KHC), and Oatly Group AB (NASDAQ: OTLY).