IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap

NEW YORK, June 30, 2025

Snap Attention Measurement with IAS and Lumen Research gives advertisers:

• A custom attention metric on Snapchat: Go beyond viewability measurement and leverage key attention insights within IAS Signal, powered by Lumen's attention model and combined with IAS's media quality metrics for attention measurement on Snapchat to understand media performance and engagement.
• A holistic view of attention metrics across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels.
• Trusted Third-Party Measurement: Providing advertisers with trusted, independent third-party attention measurement to support their campaign performance goals.

Attention measurement powered by Lumen Research for Snap uses eye tracking technology, backed by the world's largest opt-in dataset, enabling advertisers to move beyond viewability metrics and gain deeper, more actionable insights into consumer behavior and real attention.

"This partnership is a major step forward for the Attention Economy — giving advertisers on Snap the clarity and confidence to measure how attention drives action," said Mike Follett, CEO of Lumen Research. "At Lumen, we know it's what people pay attention to that truly shapes behaviour."

Snap Attention Measurement will be available in IAS Signal, IAS's unified reporting platform that delivers the data and insights advertisers need to easily measure and optimize their digital campaigns across channels.

IAS is a global leader in attention measurement and optimization. In December 2024, IAS introduced its Quality Attention™ Optimization product in beta, giving advertisers a powerful new way to activate attention insights and optimize programmatic campaigns in real-time. This first-of-its-kind solution combined Lumen's industry-leading predictive eye-tracking technology with IAS's AI-driven measurement to help advertisers better understand and act on how consumers engage with their ads across screens. Alongside this launch, IAS also announced an expanded partnership with Lumen Research to bring Social Attention measurement to IAS customers —offering advertisers attention metrics across social platforms and the open web via IAS.

For more information, visit: https://integralads.com/solutions/attention/

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Media Contact: press@integralads.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-launches-first-to-market-ai-powered-social-attention-measurement-for-snap-302493707.html

SOURCE Integral Ad Science, Inc.