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MIAMI, May 20, 2026 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, is adding to the spectacle of Formula 1® by engineering a new connected fan journey within the official F1 app, helping every race-goer enjoy a more personalized and informed experience when they visit circuits around the world.
The program is designed to drive higher engagement across race weekends by taking a fan-centric approach focused on improving their individual race experience. It allows F1® to consolidate fan data to create a unified view of behavior, as well as unlock previously untapped data that enables F1® and race promoters to generate richer operational insights, deliver more personalized communication and deliver new sustainable monetization opportunities.
Since the start of the 2026 season, the app has been accessible to over 1.2 million fans attending Grand Prix events worldwide, offering a seamless digital companion to the physical race experience.
The new "Race Experience" module addresses the historically fragmented fan journey by consolidating essential services into a single digital ecosystem. Key features available to fans include:
The 2026 milestone follows a successful 2025 season where Globant powered new team efficiencies through the Team Content Delivery System (TCDS). The TCDS provided all ten F1® teams with a synchronized video-and-data platform, achieving results including:
"An F1® race weekend is firing with activity and this program helps keep the fans at the centre of everything," said Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports & Hospitality AI Studio at Globant. "By centralizing its fan data on its official app, F1® can make more authentic connections with race-goers and help them shape their experience around their specific interests. This in turn drives new intelligence about how fans interact across all F1® events, creating a virtuous cycle of improvement that will power richer experiences for years to come."
About Globant
At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.
Contact: pr@globant.com
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SOURCE Globant
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