Lagavulin Single Malt Scotch Whisky Launches 'Beyond the Smoke' Campaign: An Invitation to Discover the Complexity Within the Iconic Islay Whisky

ISLAY, Scotland, April 16, 2025 /PRNewswire/ -- Lagavulin Single Malt Scotch Whisky, the definitive Islay Single Malt, is unveiling its new Beyond the Smoke marketing campaign designed to redefine perceptions of Scotch and inspire discerning whisky drinkers to explore the many dimensions that make the spirit legendary. While known for its iconic peaty character, Lagavulin transcends its signature smokiness, revealing layers of complexity beyond the taste profile for which it is known. Lagavulin 16 Year Old, the brand's renowned signature marque recognized with a Platinum award at the 2024 San Francisco Wine and Spirits Awards, continues to set the standard for quality. Beyond the Smoke is an invitation to experience the whisky as a catalyst for curiosity, sparking exploration and igniting a path to discover the many ways to enjoy it.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9329951-en-lagavulin-single-malt-scotch-whisky-launches-beyond-the-smoke-campaign