TrendLife Study Shows AI Is Moving Fast, but Consumers and Families are Being Left Behind

"People and their families are increasingly using AI and want to benefit from it, but are asking for guidance, protection and reassurance that it's safe. Worry outpaces excitement. Fraud outpaces detection. And demand for trusted, family-centered safety solutions is outpacing supply.  TrendLife exists to close that gap through our innovation and focus on designing solutions that not only keep people and their families safe but allows them to move forward with peace of mind in the AI era."

There were several noteworthy findings from the study which was conducted March 25 – April 3. Some of the more significant ones include:

• Nearly half of all respondents (46%) reported using an AI tool to help navigate a significant life transition such as a job search, home purchase, retirement or bereavement, moments when sensitive personal data is frequently shared online. Among those who had recently made a large purchase or investment, nearly 1 in 4 reported subsequently being the victim of a scam or fraud. Yet despite recognizing these moments as high-risk, only 11% sought any form of identity protection service in response, and nearly 1 in 10 took no protective action at all.
• AI-generated fraud is also outpacing public awareness. Only 22% of respondents feel confident they can spot a deepfake or AI scam, while nearly half report little or no confidence in their ability to do so. Voice cloning, hyper-realistic deepfakes, and flawless phishing messages have rendered traditional warning signs obsolete.
• For parents, the urgency is clear. Forty percent report their child already uses AI regularly, including 17% with children under age 7. Nearly 70% say they would use a tool designed to keep kids safe on AI platforms, a demand that is explicit and growing, even as a mainstream solution has yet to emerge.

Learn more about the findings in our Digital Life and AI Experiences study.

About TrendLife

TrendLife, a global leader in consumer digital life protection, is the consumer business unit of Trend Micro providing solutions to individuals and families so they can benefit from AI while minimizing the risks. With nearly four decades of expertise and a history of pioneering research and innovation, TrendLife is trusted by millions around the world to deliver advanced solutions that address a broad range of consumer digital risks including scams, identity fraud, deepfakes, and emerging AI threats. TrendLife is committed to empowering and protecting families in the AI era through its ground-breaking solutions and continued commitment to digital and AI literacy, providing peace of mind across the family. Learn more @ trendlife.com

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SOURCE TrendLife