ZIGUP plc announces strategic collaboration with Microsoft to accelerate its AI-powered smarter mobility

• As a "Frontier Firm" the collaboration is aligned with ZIGUP's strategic ambition to modernise its mobility platform through technology and digital transformation, simplifying and scaling the business for growth
• Leverages the potential of ZIGUP's data and will generate further insights to sharpen decision making and enhance the customer experience
• Rollout of Microsoft 365 Copilot to around 3,500 employees across the Group, supported by a structured AI training and enablement programme for all colleagues
• Designed to drive simpler, faster and more responsive operations, enhancing customer service and supporting the Group's long-term ambitions & sustainable growth.

The collaboration with Microsoft accelerates ZIGUP's ongoing digital transformation programme of adopting the latest technologies across branch operations, customer service and central functions. By embedding Microsoft 365 Copilot securely into day–to–day workflows, it will enable colleagues to focus on higher–value customer engagement, driving measurable improvements in productivity & delivering more responsive and higher–quality experiences for customers.

Martin Ward, CEO of ZIGUP, said:

"This strategic collaboration is a natural next step in our evolution as a group and it will accelerate our ongoing programme of adopting the latest technologies across the business, both in branch operations and central services.