Negative News vom Rivalen Huawei - positiv für Xiaomi?....
After weeks of speculation, Huawei has confirmed it is selling its Honor sub-brand of smartphones to a separate company so the brand can "make it through this difficult time".
Huawei confirmed the sale in a blog post, where it stated the Honor brand will be sold to Shenzhen Zhixin New Information Technology Co., Ltd., and it will see that company acquire all the business assets.
That means both Honors employees and management will be sold, and Huawei will no longer own any shares in the brand or participate in the management or decision-making.
This could imply that Honor will now have to design smartphones from the ground up, without the help or technology of its current parent company, which invests a lot of time and money into research and development.
That may mean future Honor phones differ tremendously from Huawei devices, and it's currently unclear if the company will continue to use features like EMUI software, which the brand inherited from Huawei on previous phone releases.
The statement says that the acquisition represents a market-driven investment made to save Honors industry chain - consumers, channel sellers, suppliers, partners, and employees.
It also says Huawei believes this will be a major win for the industry as a whole. Essentially, this sounds like the Honor brand will be trying to regain access to Google Mobile Services. Those are particular Android services - such as the Google Play Store and YouTube - that aren't available on recent Huawei or Honor products.
That's because the Honor brand was also affected by the Huawei ban that has seen the company restricted in its use of a variety of US products. This began at the start of 2019, and it has impacted a lot of Huawei and Honor products since then.
Ben Wood, Chief of Research at CCS Insight, told TechRadar, "At this stage, there is a distinct lack of detail on the next steps making it hard to understand what direction the new business will take and how it will recover.
"We assume that the goal will be for the new independent company to re-establish ties with Google and component suppliers.
Although the brand doesn't specifically say regaining access to Google Mobile Services will be the company's next move, it would make sense if the company wants to re-establish Honor in markets such as the UK and other parts of Europe.
Quelle:
www.techradar.com/news/...that-could-mean-for-your-next-phone
Zurück
Weiter
gibt es denn noch eine andere option???
