Owned by the Japanese group Rakuten, it is present in 43 markets and reaches over 150 million households across the continent, offering viewers more than 10,000 AVoD titles and a FAST line-up of over 500 unique channels, 100 of which are owned and operated by the company. They span a wide range of genres including news, sports, kids, series, entertainment, music and plenty of movies.
According to Anna Michalowska, head of content and marketing country manager, Rakuten TV, Central and Eastern Europe (CEE) is becoming an increasingly important region for the company. Significantly, it defines the region as four markets – Poland, Romania, Hungary and the Czech Republic – with Poland, certainly in terms of population and availability of services (TVoD, AVoD and FAST), being the largest.
However, says Michalowska, Rakuten TV also has a presence in the TVoD market in several other CEE territories including Bulgaria, Estonia, Latvia, Lithuania, Slovakia and Slovenia. She adds that in 2023 Rakuten TV localised its offer in Poland and Romania, with the Czech Republic and Hungary having since followed this year. There has, as yet, been no localisation in other markets in the region.
www.c21media.net/department/cee100/...-closes-in-fast-on-cee/