CEO Juan de Antonio says society needs to recognise and support innovation
Wendy Atkins August 23, 2021
Running a ridesharing business during a global pandemic might not be for the faint-hearted, but for Juan de Antonio, CEO of Spanish multi-mobility ‘unicorn’ Cabify, transformations that were taking place in the mobility world before the pandemic are continuing to shift up a gear.
Coming from a small village where fresh air was a given, Mr de Antonio was on a mission when he started Cabify in 2011: “I wanted to transform cities in a positive way,” he says.
Mr de Antonio says he created Cabify to provide an alternative to private vehicle ownership. “Customers can select what’s best for them. When someone opens our app, they can choose to use taxis, private hire vehicles, bikes or scooters.”
Cabify now operates in Spain and parts of Latin America, including Peru, Mexico, Chile, Colombia, Argentina, Ecuador and Uruguay.
“Our long-term aim was to build a community where everyone was a winner: the drivers were earning enough and the passengers received a service they valued,” says Mr de Antonio. “We were generating profits and were growing rapidly. During Covid-19, though, most of our volume disappeared.”
He adds: “Now that cities have started recovering, safety and sustainability have become more important. We’ve taken steps to keep everyone safe, such as installing screens and using technology to generate a safe working environment.
“Additionally, with people not moving around so much during the pandemic ... we launched a parcel delivery service [Cabify Envíos] for passengers.”
Since then, the firm has expanded its logistics services to connect retailers’ stores and warehouses with customers for last-mile delivery in a series of trials in select markets in Spain, Argentina, Chile, Colombia and Peru.
Putting the challenges of the pandemic behind him, Mr de Antonio points out that technology is generating huge transformation in society. “We need to embrace it. We need more unicorns, and society needs to recognise and support innovation, start-ups and scale-ups. Cabify is already active in this area, and a member of a new EU Unicorns Group to create a more resilient, digital, greener future.”
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