Rakuten will enter a business alliance with new shareholder Japan post to “to strengthen their collaborations across a range of fields, including logistics, mobile, digital transformation and more.”
This alliance will translate into the creation of shared logistics centers as well as delivery and pick-up systems and data sharing; in parallel, both companies will work toward digitizing their logistical platforms.
In parallel, on the mobile side, Rakuten will use its partner’s post offices to set up customer counters to accept new signup applications and to use Japan Post’s network to conduct marketing initiatives.
In return, Japan Post will capitalize on Rakuten’s digital transformation experts to bolster its digitization efforts, while exploring future collaborations in financial services and e-commerce.
“From the perspective of our Group strengths across a physical network of post offices nationwide and a robust logistics system, the cutting-edge digital technology and deep knowhow leveraged by the Rakuten Group in a diverse business portfolio of Internet services, position them as an ideal partner,” said Hiroya Masuda, President of Japan Post.
“This alliance will further strengthen the relationship between our two groups, and going forward, we very much look forward to driving the momentum of our collaborations not only in logistics, but also mobile, digital transformation and a wide range of fields,” he added.
On the media front, Rakuten will look to use its new ties with Tencent to increase “potential areas for collaboration including digital entertainment and e-commerce.”
Mikitani highlighted that the new potential for partnering with Tencent opens a broad portfolio of opportunities, from digital entertainment, including online games, to e-commerce with Rakuten.
“Rakuten has built a vibrant ecosystem through its membership and loyalty program, extending its unrivalled strength from e-commerce to FinTech and digital content. Tencent shares Rakuten’s aspiration of creating value through innovation and empowerment for users and partners,” Martin Lau, Executive Director and President, Tencent Holdings, said in a press statement.
Lau added that Tencent are excited to invest in Rakuten, supporting its evolution into a global innovation leader. “We look forward to pursuing strategic cooperation across activities including digital entertainment and e-commerce, creating value for users and building the Internet ecosystem together,” the Tencent president noted.
It is worth mentioning that Walmart’s involvement in the Rakuten deals comes just briefly following its sale of 85 percent of its shares in Japan’s largest supermarket chains Seiyu. Thus, proving that the American retailer is still committed to expand its presence within the country.
“Around the world, we’re making strategic equity investments to enable Walmart to benefit from future growth in a rapidly changing global retail environment,” said Judith McKenna, President and CEO of Walmart International, in a statement.
www.insidetelecom.com/...post-acquire-13-of-troubled-rakuten/