Mar 17, 2018, 07:45am
Why Japan's Rakuten Is A Hidden Contender In The Ebook Market
Rakuten owns both OverDrive and Kobo, a Toronto-based ebook company that's also overlooked by U.S. audiences, thanks to its smaller U.S. stature and larger roles in other markets such as Canada, Netherlands, and the Philippines. But OverDrive is the main reason Rakuten is a power player, according to Williams.
“Rakuten offers strong, customized programs around the world that are designed to best serve the needs of each market, based on a deep understanding of its stage of adoption of digital reading,” Yoshi Yamada, Rakuten Group EVP and Media & Communications Company President, tells me. “By working with over 33,000 publishers to provide diverse content directly to readers with Rakuten Kobo and by promoting and celebrating reading within more than 38,000 libraries and schools with Rakuten OverDrive, we’re enjoying double digit year-over-year growth and look forward to contributing to the growth of the global eReading space.” If Williams is correct, they're also enjoying their underappreciated position as a massive player in the international ebook and audiobook market.
www.forbes.com/sites/adamrowe1/2018/03/17/...et/#322d196f13ca