Asia Global Holdings Corporation Subsidiary China Media Power (CMP) has Exclusive Interactive Program Rights in China for 'Who Wants To Be A Millionaire?'; Generating Additional Revenue from Viewer Call-In and At-Home Play-Along FeaturesLast update: 10/24/2007 9:56:00 AMLOS ANGELES, Oct 24, 2007 /PRNewswire-FirstCall via COMTEX/ -- Asia Global Holdings Corporation (AAGH) subsidiary China Media Power (CMP), the producer of "Who Wants To Be A Millionaire?" in China, is pleased to announce the successful acceptance of the interactive Viewer Call-In and At-Home Play Along features of its broadcast. These two viewer participation features generate revenue for the company in addition to the sale of advertising that runs during the show. Through an agreement between CMP and format owner 2waytraffice, CMP holds the exclusive rights for all interactive programming related to "Who Wants To Be A Millionaire?" in China. Interactive services are provided to CMP by Linktone Ltd a leading provider of interactive entertainment products and services to consumers in China. The company is headquartered in Shanghai. Play-along at home: Two viewers will each win 10,000 Yuan, about 1,333 US dollars, during each episode. Here's how: Viewers are presented with two questions during the show. One at the beginning of the show and one at mid-show. In response to each question, home participants can send an SMS message indicating which answer they believe is correct. Those submitting a correct answer are eligible to win 10,000 Yuan during the show. The first winner is selected at mid-show and announced on the air. Then, after the first winner is announced, the second question is presented to viewers. At the end of the show, the episode's second winner is selected and announced on the air. Each SMS costs the sender 2 Yuan which is the equivalent of about 26 cents in US currency. Call-in to be a contestant: Want-to-be contestants call an automated interactive question and answer system. The caller is presented with 4 or 5 questions with a multiple choice of answers just like on the TV show. Caller must answer every question correctly to become eligible to be an on-air contestant on "Who Wants To Be A Millionaire?". A computer then randomly selects contestants from all those submitting all correct answers. Each call costs the caller 1 Yuan per minute which is the equivalent of about 13 cents in US currency. Each call requires about 7 to 10 minutes. "Who Wants To Be A Millionaire?" airs in China every Saturday from 8:40PM to 10:10PM on satellite channel GuiZhou TV (GZTV1) giving 517 million home TV viewers in China access to the show and the interactive features. The premier episode can be viewed online at . CMP, a 60% owned subsidiary of Asia Global Holdings Corp, will produce a minimum of 104 episodes of "Who Wants to Be A Millionaire?" for broadcast nationwide in China. CMP parent company Asia Global Holdings Corp develops businesses and projects with proven potential and management in China.
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