WEDNESDAY, MARCH 1 2000 9:24 AM EST
ALISO VIEJO, Calif., Mar 1, 2000 (BUSINESS WIRE) -- buy.com (Nasdaq:BUYX), a multi-category Internet superstore, Wednesday announced it has officially launched a new affiliate marketing program labeled the buy.com Affiliate Connection.
The program is available for most Web site owners and operators interested in promoting buy.com products on their Web sites. As a pay-for-performance marketing program, the affiliate program is designed to be an efficient marketing tool for buy.com.
"We believe this new program allows us to attract new customers at a lower acquisition cost than traditional online marketing vehicles," commented Greg Hawkins, CEO of buy.com.
"The program is expected to give buy.com an increased brand presence on the Internet and heighten consumer exposure in a variety of new markets. At the same time, Affiliate members can benefit from buy.com's brand recognition, provide a better user experience through improved content and share in the success of increased traffic and incremental sales."
The Affiliate Connection program, currently managed by LinkShare(TM) Corp., provides participating Web sites with free access to assorted buy.com marketing tools including promotional banners, buttons and product links that will connect users to the specified buy.com store or products.
In exchange for promoting buy.com products on their sites, buy.com will offer commissions for only those sales generated by the site's visitors.
"We are excited to offer this opportunity to Web sites looking to benefit from the revenue opportunities offered by our multi-category Internet superstore. It's a win-win situation for all involved," commented John Herr, vice president, advertising, marketing and sales for buy.com.
About buy.com buy.com is a multi-category Internet superstore, offering a comprehensive selection of brand-name computer hardware and peripherals, software, books, videos, DVDs, computer games, music, clearance equipment, golf-related products, travel and consumer electronics at everyday low prices.
The buy.com e-commerce portal, www.buy.com, links its 10 specialty stores and is available to consumers 24 hours a day, seven days a week.
For information on participating in the buy.com Affiliate Connection, contact Jeff Damron, 949/389-2422, or jeffd@buy.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995 This release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by buy.com, including its Registration Statement on form S-1, as amended, filed with the Securities and Exchange Commission on Oct. 27, 1999, and its final prospectus related to its initial public offering filed with the Securities and Exchange Commission on Feb. 7, 2000. buy.com undertakes no obligations to release publicly any revisions to any forward- looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
Note to Editors: buy.com is a trademark or service mark of BUY.COM Inc. All other trademarks to their respective owners.
Copyright (C) 2000 Business Wire. All rights reserved.
ALISO VIEJO, Calif., Mar 1, 2000 (BUSINESS WIRE) -- buy.com (Nasdaq:BUYX), a multi-category Internet superstore, Wednesday announced it has officially launched a new affiliate marketing program labeled the buy.com Affiliate Connection.
The program is available for most Web site owners and operators interested in promoting buy.com products on their Web sites. As a pay-for-performance marketing program, the affiliate program is designed to be an efficient marketing tool for buy.com.
"We believe this new program allows us to attract new customers at a lower acquisition cost than traditional online marketing vehicles," commented Greg Hawkins, CEO of buy.com.
"The program is expected to give buy.com an increased brand presence on the Internet and heighten consumer exposure in a variety of new markets. At the same time, Affiliate members can benefit from buy.com's brand recognition, provide a better user experience through improved content and share in the success of increased traffic and incremental sales."
The Affiliate Connection program, currently managed by LinkShare(TM) Corp., provides participating Web sites with free access to assorted buy.com marketing tools including promotional banners, buttons and product links that will connect users to the specified buy.com store or products.
In exchange for promoting buy.com products on their sites, buy.com will offer commissions for only those sales generated by the site's visitors.
"We are excited to offer this opportunity to Web sites looking to benefit from the revenue opportunities offered by our multi-category Internet superstore. It's a win-win situation for all involved," commented John Herr, vice president, advertising, marketing and sales for buy.com.
About buy.com buy.com is a multi-category Internet superstore, offering a comprehensive selection of brand-name computer hardware and peripherals, software, books, videos, DVDs, computer games, music, clearance equipment, golf-related products, travel and consumer electronics at everyday low prices.
The buy.com e-commerce portal, www.buy.com, links its 10 specialty stores and is available to consumers 24 hours a day, seven days a week.
For information on participating in the buy.com Affiliate Connection, contact Jeff Damron, 949/389-2422, or jeffd@buy.com.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995 This release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by buy.com, including its Registration Statement on form S-1, as amended, filed with the Securities and Exchange Commission on Oct. 27, 1999, and its final prospectus related to its initial public offering filed with the Securities and Exchange Commission on Feb. 7, 2000. buy.com undertakes no obligations to release publicly any revisions to any forward- looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
Note to Editors: buy.com is a trademark or service mark of BUY.COM Inc. All other trademarks to their respective owners.
Copyright (C) 2000 Business Wire. All rights reserved.
