am 10-14. Oktober ist die MIPCOM in Cannes, da wird unser Matchnet-Baby fürs TV verkauft.
TV Producer Clinches Deal with Dating Service
Thursday July 17 1:19 AM ET
Global online dating service MatchNet is getting hot and heavy with the broadcast arena, launching a strategic alliance with TV producer Matthew Papish, president of Los Angeles-based Pipeline Entertainment.
The alliance represents Papish`s third foray into television production stemming from successful dot-com ventures, he said Wednesday in announcing the deal in tandem with MatchNet.
The deal gives Papish the domestic and international rights to create reality-based TV programs based on any and all of MatchNet`s global network of online properties, which currently include AmericanSingles.com, CollegeLuv.com, MatchNet.co.uk and JDate.com.
Papish is creator and an executive producer of Twentieth Television`s new syndicated release " Classmates," which is based on the Web site of the same name. He was also creator and one of the executive producers on " Blind Date," which also had a dot-com tie-in.
" I secured the rights from Classmates.com and sold `Classmates` to Twentieth Television, then set my sites on the multibillion-dollar online dating industry," Papish said.
" MatchNet.com has all the right elements for successful television -- enormous reach, audience loyalty, measurable traffic, impressions. But most important, it`s a vast source of real-life experiences that make truly compelling storytelling."
Papish added that the convergence of broadcast television with dot-coms " creates a new, unique and powerful entertainment model with a huge upside for everybody."
MatchNet CEO and co-founder Joe Shapira added: " Online dating has become a widely used Internet application for singles all over the world. Our new endeavor with Pipeline Entertainment will bring the excitement of this successful facility to television and help expand the user base."
Papish said that the online dating industry generates about $302 million in revenues annually and that MatchNet`s share of that market has grown significantly during the past two years.
He added that he will be launching the format for worldwide sales at the international TV market MIPCOM in October and is looking at various potential outlets in the domestic market, including syndication, cable and network.
The production and marketing model provides a dual platform for advertisers with the Internet and the broadcast platforms available, he added.
Reuters/Hollywood Reporter
TV Producer Clinches Deal with Dating Service
Thursday July 17 1:19 AM ET
Global online dating service MatchNet is getting hot and heavy with the broadcast arena, launching a strategic alliance with TV producer Matthew Papish, president of Los Angeles-based Pipeline Entertainment.
The alliance represents Papish`s third foray into television production stemming from successful dot-com ventures, he said Wednesday in announcing the deal in tandem with MatchNet.
The deal gives Papish the domestic and international rights to create reality-based TV programs based on any and all of MatchNet`s global network of online properties, which currently include AmericanSingles.com, CollegeLuv.com, MatchNet.co.uk and JDate.com.
Papish is creator and an executive producer of Twentieth Television`s new syndicated release " Classmates," which is based on the Web site of the same name. He was also creator and one of the executive producers on " Blind Date," which also had a dot-com tie-in.
" I secured the rights from Classmates.com and sold `Classmates` to Twentieth Television, then set my sites on the multibillion-dollar online dating industry," Papish said.
" MatchNet.com has all the right elements for successful television -- enormous reach, audience loyalty, measurable traffic, impressions. But most important, it`s a vast source of real-life experiences that make truly compelling storytelling."
Papish added that the convergence of broadcast television with dot-coms " creates a new, unique and powerful entertainment model with a huge upside for everybody."
MatchNet CEO and co-founder Joe Shapira added: " Online dating has become a widely used Internet application for singles all over the world. Our new endeavor with Pipeline Entertainment will bring the excitement of this successful facility to television and help expand the user base."
Papish said that the online dating industry generates about $302 million in revenues annually and that MatchNet`s share of that market has grown significantly during the past two years.
He added that he will be launching the format for worldwide sales at the international TV market MIPCOM in October and is looking at various potential outlets in the domestic market, including syndication, cable and network.
The production and marketing model provides a dual platform for advertisers with the Internet and the broadcast platforms available, he added.
Reuters/Hollywood Reporter
