Local Corporation Launches Mobile Display Ad Network
Targets Market Expected to Reach $16.3 Billion by 2016
IRVINE, Calif.--(BUSINESS WIRE)--Apr. 9, 2014-- Local Corporation, a leading local advertising and technology company, today announced the launch of its new mobile display ad network for advertisers and publishers.
The company’s new mobile display network provides advertisers with additional reach and exposure for their brands through the distribution of relevant display ads across Local’s extended network of mobile-enabled sites and apps.
“The launch of our mobile display ad network is a natural progression as we focus on becoming a mobile-first company. It also demonstrates one more way we are connecting advertisers with the increasing number of mobile-enabled consumers."
“According to eMarketer, US mobile display ad spending is expected to grow from $8.1 billion this year to $16.3 billion in 2016. We are excited to utilize recent investments in our technology platform to further advance our mobile footprint in this growing market. We delivered impressive year-over-year network growth of over 140 percent in 2013, and the release of new mobile products for our advertising partners will continue to provide additional revenue opportunities for the company.”
The mobile display network distributes targeted mobile display ads from top advertisers to consumers through leading mobile-optimized sites and apps, including the mobile-enabled version of Local Corp.’s flagship site.
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"Beyond this, last week at the ad:tech conference in San Francisco Local announced a mobile ad unit (nFuse) distributed through mobile ad network InMobi. It’s essentially a direct competitor to Retailigence’s adPOP, which inserts local store, product and availability information into mobile ads.
According to Local’s collateral, nFuse is a:
Powerful, location-aware mobile ad solution allows national and regional brands to more effectively engage with on-the-go consumers through location-based rich media ads that use a consumer’s current location to retrieve nearby local store information, and up-to-the-minute product, pricing, and in-stock availability details.
Dynamic data elements and user actions available through nFuse include: time-zone adjusted store hour messaging, maps, image galleries for promoted categories, updated sale pricing, and an opt-in calendar feature for future sale reminders."
Source: Read the complete text from Greg Sterling direct on Screenwok
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