Local.com aussichtsreich

• Increase store traffic: Direct buyers to local stores that have the products they’re looking for in stock.
• Drive more qualified sales: Capture online shoppers who are ready to buy with our real-time StockCheck™ technolo Less


"We believe the ability to provide relevant product results is highly valuable to retailers seeking to attract the on-the-go consumer for further along the path approaches. So, let me share with you our plan for the Krillion platform and how it fits into the emerging local shopping environment. Our plan for the Krillion platform centers on retailer coverage, product listing distribution and monetization. We continue to work directly with national, regional retailers to broaden their data coverage. We’ve also laid the plans to define and secure additional distribution partners including opening up our API to developers and publishers for use within their own apps and sites."

Source: Read the complete transcript of the last Conference Call direct on Seeking Alpha

Local Corp for Developers, Manufacturers, Publishers and Retailers


Developers

Build robust applications with the same local shopping data used by leading brands and publishers

Ideal for powering all types of web and mobile apps, our patented local product search technology provides consumers with real-time shopping data tailored just for them.


Brand Manufacturers

Help shoppers find your products at stores nearby

Provide online shoppers with a seamless web-to-store experience on their desktop or mobile device that makes it easy to buy your products online and offline.


Publishers

Enhance your site’s content while creating more traffic and better monetization.

Our patented location-based product search technology seamlessly integrates hyper-local shopping content into your properties so you can optimize monetization of your sites’ traffic.


Retailers

Increase visibility and reach more local shoppers

Now you can promote your products across a vast network of high-quality, location-based publishers and partners by including your national and local store assortment in the Krillion® localization engine.

und weniger Wachstum ist mir von meinem Engangement bei ICG Group her geläufig - ich bedauere das zwar, aber es ist notwendig wenn Shortseller versuchen ein Unternehmen niederzumachen. Das Resultat ist, dass Local Corp nur noch auf organisches Wachstum setzt - das reduziert Chancen, aber auch das Risiko.

The Measure for the Organic Growth of Local Corp

The organic growth-path: "Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives."

"Let me now turn to cash and liquidity. We had another quarter of positive cash flow. The company’s cash balance was $5.1 million as of the end of the fourth quarter up from $4.8 million at the end of the third quarter. Our core business is generating positive cash flow. We’re investing the returns from our core business into new initiatives. We have several new opportunities ahead in 2014 including the expansion of our Local’s Krillion shopping platform and new mobile advertising solutions."

Source: Read the complete transcript of the Conference Call direct on Seeking Alpha Less

Without the investments in new activities the following costs would be a lot lower in 2013:

Sales and marketing 10.029 million
General and administrative 13.633 million
Research and development 6.554 million

Local Corp measured the costs for the new activiteis in this way, that the cash flow from operations was a little bit better than flat – positive 0.8 million in 2013.

Similar will happen in 2014, too Less


The result of this strategy: Local Corp will not look after a credit and Local Corp will not increase the number of shares.

This strategy reduce the pace of growth, but the riscs, too.

Michael Sawtell: "Well I would say on the pay-per-call side, we’ve just taken like I said steps to preserve our right. And we’re going to consider our options and we’re going to consider them a little next couple of months and we’ll advise appropriately."

Andrew D’Silva - Merriman Capital:: "Got it. Okay. And then look the $2 million to $3 million is that still something we can expect in revenues this year and I remember Heath mentioned that on the last call?"

Ken Cragun: "Yes, we do have pay-per-call initiatives that are going right now and that is one of our top focuses is for 2014 is to expand revenue from new initiatives. And so we’ll definitely keep the pay-per-call revenue going and do expect growth in that. And I think your ballpark of $2 million to $3 million is probably a reasonable estimate at this time."

Source: Read the complete transcript from the last Conference Call direct on Seeeking Alpha


Monetization is a big challenge in mobile, and we believe pay per call is a natural solution
We have five pay per call patents.
First one filed in 2002

Source: CORPORATE OVERVIEW | 4Q2013

Reply Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018

IRVINE, Calif.--(BUSINESS WIRE)--Nov. 21, 2013-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that it partnered with Borrell Associates on a forecast of the online pay-per-call advertising market.

The research, which was commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.

Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile.

Ownership Analysis
# of Holders
Shares

Total Shares Held:
28
5,219,516

New Positions:
7
1,003,523

Increased Positions:
14
1,404,089

Decreased Positions:
7
50,958

Sold Out Positions:
3
17,133