Local.com aussichtsreich

noch ein Stück weg ist  - es sei denn, dass ich der Kurs z.B. vervierfacht, was nach den mometan vorliegenden Daten realistsich ist.

Eine Übernahme zum jetztigen Zeitpunkt wäre nicht das Gelbe vom Ei, selbst wenn es einen Aufschlag zwischen 50% und 100% gäbe. Als Langfristinvestor kann ich warten und da ist dann sehr viel mehr drin.

And Local Corp is a King Kong of Content with more than 1,200 newespapers of the network and big content of flagship-site

After all, the experts always claim that content is king and it is difficult for competitors of Local Corp like Yelp, Foursquare, Angies List and other no-haves moving to having a substantial amount of content.

Advances in online display and mobile advertising are enabling marketers to re-imagine ways to use dynamic data in creative to serve client campaigns – especially in the creation of geo-targeted national advertising campaigns – with more locally relevant information, such as product pricing, inventory, and special promotions. Here at Krillion, we can help you drive higher performance with your rich media by enabling more dynamically generated content that consumers can use as they turn to the web and mobile web to research and buy products at stores near them. More...

Custom Integration Partnerships
In order to meet the unique needs of large and fast-growing companies, Krillion brings the flexibility to adapt its programs for select partners. Custom solutions may include our data service via API or other content integration options and customized solutions designed especially for search engine partners, retailers and publishers.

o American Retro
o American Slide-Stop
o American Standard
o American Water Heater Company
o Americana
o Americana Building Products
o Ameriwood
o Ames
o Amflo
o Amplivox
o Anchor Hocking
o Anderson
o Angelus Manufacturing
o Animale Parfums
o Anji Mountain
o Annick Goutal
o Annie
o Annie's
o Anolon
o Antec
o Anti Gravity
o Antonio
o Antonio Banderas
o Anvil
o Anyware
o Anywhere Fireplace
o Anywhere Lighting
o Apache Mills
o Ape Case
o Apex
o Apollo
o Apparition
o Apple
o Appleseeds
o Apricorn
o Aquapac
o Aramis
o Araneus
o Arboria
o Arcam
o Architectural Mailboxes
o Archos
o Arclyte
o Arctic
o Arden Companies
o Arden Outdoor
o Argus
o Ariens
o Arietta
o Arista
o Ariston
o Arkon
o Arm Hammer

Content is king - And Local Corp is a King Kong of Content with more than 1,200 newespapers of the network and big content of flagship-site.

After all, the experts always claim that content is king and it is difficult for competitors of Local Corp like Yelp, Foursquare, Angies List and other no-haves moving to having a substantial amount of content.

Shortseller und vielleicht auch Einsammler zu Niedrigstpreisen etwas dagegen, denn raional nachvollziehbar ist das sonst nicht, z.B. wenn man sich diesen Vergleich ansieht:

Local Corp (market-cap of 40 million) development of Unique Visitors:

11/2012: 18,745,842 Monthly Unique Visitors

12/2012: 22,738,206 Monthly Unique Visitors

01/2013: 26,410,927 Monthly Unique Visitors

02/2013: 24,017,605 Monthly Unique Visitors

03/2013: 24,427,755 Monthly Unique Visitors

04/2013: 23,785,928 Monthly Unique Visitors

Compare with the development of Priceline’s Unique Visitors:

11/2012: 10,090,532 Monthly Unique Visitors

12/2012: 9,865,043 Monthly Unique Visitors

01/2013: 13,270,962 Monthly Unique Visitors

02/2013: 12,927,291 Monthly Unique Visitors

03/2013: 15,317,797 Monthly Unique Visitors

04/2013: 14,081,338 Monthly Unique Visitors

Compare with the development of Tripadvisor’s Unique Visitors:

11/2012: 14,134,949 Monthly Unique Visitors

12/2012: 13,825,652 Monthly Unique Visitors

01/2013: 17,486,397 Monthly Unique Visitors

02/2013: 17,073,553 Monthly Unique Visitors

03/2013: 19,728,219 Monthly Unique Visitors

04/2013: 18,340,755 Monthly Unique Visitors

NEW KRILLION-Offer bases on this important patent for Providing Localized Shopping Information which was issued on October 4, 2011

Very important patent: System for Providing Localized Shopping Information which was issued on October 4, 2011, and the expiration date of which as determined based on a patent term adjustment as calculated by the USPTO is May 5, 2030.

Abstract: A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.

Local Corp's New Patent Could Offer Company Significant Opportunities
Oct 14 2011

The USPTO granted a patent to Local Corp that appears to have significant implications for location based product and deal search offerings in the local space and has the potential to be the most valuable among a growing and increasingly valuable stable of local and directory search patents owned by Local Corp.

Patent 8,032,427 related to location based product search appears to encompass core aspects of services being offered by Groupon (Groupon Now), Living Social (Instant) and Foursquare; and is part and parcel of the product search functionalities offered by eBay's Milo, Gannett's ShopLocal, Jiwire's NearbyNow, Retailigence and Goodzer. Less

Offline is going digital, and digital is going online
.

Traditional Media
2012: 110.9 billion
2016: 109.0 billion
CAGR = - 0.4%

Online/Digital Media
2012: 23.7 billion
2016: 38.1 billion
CAGR = + 12.6%

The Internet is maturing into the world's greatest source of entertainment and information. But its revenue potential has been much more challenging to define and pursue than that of predecessors like radio or television.
Such fast-changing strategies combined with the fast-evolving world of Internet content providers can be instantly bewildering. There are 44 companies in IBD's Internet-Content group. They all share some similar traits, but can differ widely in their business models and
In the early days of the Internet, figuring out how to make money was confusing. Today, the ways in which consumers use the Internet are better understood, but still developing. Numerous research firms track all manner of data.
In 2012, U.S. retail e-commerce sales reached $186 billion, up 15% from the prior year. Another $36.6 billion was spent on digital advertising. There are now about 2.4 billion Internet users.
"We are still only at 1% of what's possible," said Google CEO Larry Page in a conference call after posting first-quarter results on April 18. "We're really just getting started.

finance.yahoo.com/news/road-map-internet-revenue-203500290.html

des Network von Local Corp:

Arizona Daily Star
Boston Herald
Canton Rep
Chattanooga Times Free Press
Cumberland Times News
Daily Herald – Utah
Daily Princetonian
Daily Tarheel
East Valley Tribune Less
El Paso Times
Honolulu Star Advertiser
Journal Star
Knoxville News Sentinel
LaCrosse Tribune
Naples News
NC Times
Newsday
Norwich Bulletin
Observer-Reporter
Pittsburgh Post-Gazette
Santa Ynez Valley News
St. Louis Post-Dispatch
Star Banner
The Arizona Republic
The Commercial Appeal
The Dispatch
The Gazette
The Record Searchlight
The State Journal-Register
The Telegraph
Treasure Coast
Triangle411
Valley News
Ventura County Star
Vermont Today
Washington Post

Within 5 years, 80% of local searches will be done on a mobile device.

Monetization is a big challenge in mobile, and we believe pay per call is a natural solution. We have three pay per call patents.

Local Corp Mobile Traffic

Q1-12: 12 million

Q2-12: 19 million

Q3-12: 25 million

Q4-12: 25 million

Q1-13: 32 million

= 167% Y/Y

darf ich momentan auf Yahoo nicht posten - sie wird schlicht und einfach nicht angenommen. Der einzige Grund ist meines Erachtens, dass sie dem shorten Webmaster nicht passt.



We believe we’re well positioned for the transition to our mobile local ecosystem
.

"We’re fortunate and then we have many mobile assets including IP, award winning apps, search traffic and even demand from our network partners is simply need our help to play in mobile. We spend a lot of time developing our strategic plan and although we have more work to do. Overall, we believe we’re well positioned for the transition to our mobile local ecosystem."

Source: Transcript of Conference Call (Read the complete text to this and other aspects direct on Seeking Alpha)

Alles steigt und eine Fällt ….. ;--)))
Was sagt man dazu, yahoo wirft über eine mrd $ für Tumblr raus, was wird man dann für Locl einmal geben müssen? Ich weiß, ist nicht direkt vergleichbar ....
Aber,
mM nach jedenfalls nicht weniger als die o.g. Summe.
Tumblr hat für mich ein jederzeit kopierbares Geschäftsmodell und ob die  „Bestandskunden“ sich nun treu mit Werbung zu müllen lassen steht in den Sternen. Yahoo bestimmt nun als Eigentümer wie und wo die Werbung platziert wird.
Die User- Caravane zieht dann vll. auch schnell weiter.

Yahoo hätte mal lieber etwas clever einkaufen sollen, mir fällt da z.b.  Locl ein.
Schade, na ja . Dann kommt halt ein anderer „Haifisch“
Bleibt spannend !!

obwohl bei mir durch meine jetzt 76.600 Stück Probleme mit der Streuung entstehen würden bzw sich vergrößern.

Große Hoffnung setzte ich auf das neue Angebot von Krillion, das aber noch nicht aktiv beworben wird und anscheinend erst bei Testkunden im Einsatz ist

"Our shopping directory solution allows us to syndicate local product information to our publishing network and is intended to generate revenue through valuable high margin organic traffic. We’ve been testing our shopping directory in a limited number of sites and are encouraged by a steady increase in traffic per site. We believe that as this solution scale that will contribute to our 2014 bottom line."

Quelle: Transcript of Conference Call on Seeking Alpha (lest den dort komplett)

Tripadvisor and Priceline (Zahlen: siteanalytics)

Local Corp (market-cap of 40 million) development of Unique Visitors:

11/2012: 18,745,842 Monthly Unique Visitors

12/2012: 22,738,206 Monthly Unique Visitors

01/2013: 26,410,927 Monthly Unique Visitors

02/2013: 24,017,605 Monthly Unique Visitors

03/2013: 24,427,755 Monthly Unique Visitors

04/2013: 23,785,928 Monthly Unique Visitors

Compare with the development of Priceline’s Unique Visitors:

11/2012: 10,090,532 Monthly Unique Visitors

12/2012: 9,865,043 Monthly Unique Visitors

01/2013: 13,270,962 Monthly Unique Visitors

02/2013: 12,927,291 Monthly Unique Visitors

03/2013: 15,317,797 Monthly Unique Visitors

04/2013: 14,081,338 Monthly Unique Visitors

Compare with the development of Tripadvisor’s Unique Visitors:

11/2012: 14,134,949 Monthly Unique Visitors

12/2012: 13,825,652 Monthly Unique Visitors

01/2013: 17,486,397 Monthly Unique Visitors

02/2013: 17,073,553 Monthly Unique Visitors

03/2013: 19,728,219 Monthly Unique Visitors

04/2013: 18,340,755 Monthly Unique Visitors

Das halte ich für wenig wahrscheinlich. Sicher gibt es und gab es Versuche, sich Local Corp mit seinen wertvollen Assets billig unter den Nagel zu reißen. Aber dazu ist einfach die Verschuldung zu gering - eine Gefahr hätte da bestanden, wenn sie ca. 120 bis 150 Außendienstler weiter mitgeschleppt hätten, bis sie einen Break-Even erreicht hätten. Dieses Experiment haben sie abgebrochen - ob man das als gut oder schlecht ansieht, hängt von der persönlichen Risikoneigung ab. Jedenfalls ist durch den Abbruch des Aufbaus eines eigenen Vertriebs das Risiko sehr stark gesunken, allerdings auch die mögliche Erlöse aus einer zukünftigen Gewinnquelle.

 

 

 

New positions of 400,609 shares + Increased Positions of 1,185,575 shares = 1,586,184 shares

Decreased positions of 111,311 shares + Sold Out positions of 61,938 shares = 173,319 shares

If you now subtract the 173,319 shares from the 1,586,184 shares = a total increase of 1,412,865 shares

That is an increase of 1,412,865 from 1,003,615 in Q4/2012 to 2,416,480 shares in Q1/2013.

This in an increase of 141% from Q4/2012 to Q1/2013.

vor mehr als 10 Jahren zum Beispiel nehme, wo wir von weniger als 5% auf über 80% Institutionals gegangen sind, wird es jetzt schwieriger für die nackten Shortseller (gedecktes Shorten ist m.E. der wesentlich kleinere Teil): Zwar werden die Institutionals nicht wie zuletzt von einer sehr kleinen Ausgangsbasis aus jedes Quartal verdoppeln, aber sie werden zukaufen.

Small Insider-Buy on the Market: COO Sawtell bought 2,800 shares for 1.773 - 1.7800
.

1. Name and Address of Reporting Person *
Sawtell Michael A
(Last) (First) (Middle)
7555 IRVINE CENTER DRIVE
(Street)
IRVINE CA 92618
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
LOCAL Corp [LOCM]
5. Relationship of Reporting Person(s) to
Issuer
(Check all applicable)
Director 10% Owner
X Officer (give
title below)
Other
(specify
below)
President and COO
3. Date of Earliest Transaction
(Month/Day/Year)
05/21/2012
4. If Amendment, Date of Original Filed
(Month/Day/Year)
6. Individual or Joint/Group Filing
(Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One
Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of
Security
(Instr. 3)
2. Transaction
Date
(Month/Day/Year)
2A. Deemed
Execution Date,
if any
(Month/Day/Year)
3.
Transaction
Code
(Instr. 8)
4. Securities
Acquired (A) or
Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of
Securities
Beneficially
Owned
Following
Reported
Transaction(s)
(Instr. 3 and
4)
6.
Ownership
Form:
Direct (D)
or Indirect
(I)
(Instr. 4)
7. Nature
of Indirect
Beneficial
Ownership
(Instr. 4)
Code V Amount
(A)
or
(D) Price
Common
Stock 05/21/2013 P 1,300 A $ 1.78 47,088 D
Common
Stock 05/21/2013 P 1,500 A $ 1.773 48,588 D Le

"We also fundamentally believe that our pattern portfolio is undervalued so we think the value of our IP will be realized as we make progress and protecting our life under our patterns. We have a dozen patterns, three of which are in the emerging pay-per-call space, a multibillion ad revenue opportunity in mobile. We’re actively reviewing potential infringes of our pay-per-call intellectual property and expect to take action to preserve our IP raised in mobile later this year."

Source: Transcript of Conference Call (Read the complete text on Seeking Alpha)