Local.com aussichtsreich

Spreebird Daily Deals

Our customer acquisition strategy is intended to keep our costs down while building a defensible market position

• Deal side of the business mirrors Groupon
» We partner with a business, craft a great deal, agree to a revenue
share, then send it to our user base
» We generate revenue when a user buys the deal


• How we acquire customers is different
» 1) Partner with school PTA for fundraising (they promote us)
» 2) Pay a bounty to PTA when ‘Mom’signs up for Spreebird
» 3) When Mom buys a deal, donate 10% of our revenue to school of Mom’s choice in merchant’s name –
win/win/win

• Once in a school, hard to dislodge us
» Schools become reliant on income and really get behind program
» Multi-year opportunity to target demographic


• We’re in over a thousand schools in So.Cal. and headed North

• We’re expanding our services
» Product and travel deals launched
» Loyalty/rewards program and ‘select buyers’ club coming soon

sein können, während wir nach GAAP einen Loss haben, habe ich gerade vor einer Woche zu erklären versucht:

Why a GAAP net los of 3.806 million by 0.402 millon adjusted net income?    

finance.yahoo.com/q/is?s=locm


Adjusted net income of Local.com was 0.412 million

Subtraction of interest and other expense 0.101 million

Subtraction of income taxes 0.071 million

Subtraction of non-cash depreciation, amortisation and stock compensation 3.633 million

Addition of revaluation of warrants 0.150 million

Subtraction for non-recurring charges of 0.563 million

Result is GAAP net loss of 3.806 million


But the Cash increased from 10.119 million in Q3/2011 to 10.394 million in Q4/2011. Most overlooked the non-cash-character of this position (and smaller others, too):

"Subtraction of non-cash depreciation, amortisation and stock compensation 3.633 million"

And they overlooked additional, that the Adjusted Net Income is more important than the GAAP-result.

– Over 30% of traffic was organic

– High buying intent

– Balance of traffic via SEM from major engines


Third important: Local businesses, products and services

» Business name/category search

» Coupons, specials, daily & travel deals

» Events, activities, topics, reviews & more

» Real-time product search
– 70k products in 70k retail locations


Rapidly going mobile

» Five mobile products launched 2H11; more coming

» 40% of Spreebird.com traffic is mobile; 10% of Local.com


Excellent Targeting

» 57% of Local.com and 80% of Spreebird traffic is the ‘Soccer Mom’ demographic

» Aged between 25-45 with one child or more at home

» Controls significant portion of the household purse strings

» Typically spends 80% of that money within 20 miles of home

• 89% of in-store purchasers in key categories have conducted online research

• 82% of people visiting local search sites follow-up with offline action (store visit/call)*


• Soccer mom + local + commercial = ad sponsors ~70% of revenue is CPC; 20% subscriptions; 10% display


Business Solutions: LOCM enable local businesses to target those consumers

with digital media products.


27,000 SMB Subscribers


Digital Media Suite:

Subscription, CPM &
Performance Pricing:
Web Hosting
Social Media
SEO, Search,
Display, Mobile,
Daily deals and more


Business Solutions: LOCM enable local businesses to target those consumers

We help local businesses reach online consumers

• A ‘do it for me’digital media package for SMBs

» Exact Match suite priced at ~$200 per month

» Guaranteed multi-channel access to consumers
– SEO, social media, email, display and mobile


• Adding new features all the time

» Many exciting product developments in the near-term pipe


• Sold primarily via telesales

» Overall sales force tripled to 70 during 2011

Media Services: LOCM enable publishers & agencies to participate in the local media revolution via our platform:
100 Publishers, Agencies

Platform Solutions

Private Label Search & Digital Media Products
Production
Creative Services
Ad Management &
Distribution