BROADVISION: Iberia selects BroadVision e-Travel to power the next generation of Iberia web sites worldwide The Spanish flag carrier will reduce costs and reinforce online leadership with this self-service travel solution
London, Mar 15, 2002 (M2 PRESSWIRE via COMTEX) -- Iberia announced today that
it is using BroadVision e-Travel (formerly known as BroadVision Amadeus Travel
Commerce(tm)) to build and power the next-generation of its online presence
worldwide.
BroadVision e-Travel was jointly developed through a competency centre
established in June 2000 by Amadeus, a leading global travel reservations and
technology solutions provider and BroadVision Inc., the leading provider of
enterprise self-service applications.
During the current economic conditions, e-commerce represents a significant
growth opportunity for airlines and a strategic way for them to save costs.
A self-service application, BroadVision e-Travel allows airlines such as Iberia
to reduce development costs, accelerate the overall time-to-market, and enhance
their differentiation in the online marketplace.
Following its successful market penetration with Amadeus' e-Travel Planitgo
(formerly 1a-Res) Web-based booking engine, Iberia was looking for an
integrated, scalable and dynamic platform to manage content, special offers, and
personalised e-marketing programs. With BroadVision e-Travel, Iberia is now able
to dynamically analyse and respond to the browsing and purchasing patterns of
its customers. Iberia site managers are able to match in real-time the right
offers to the right customer profiles, by accessing thousands of special offers
via BroadVision's advanced personalisation features.
The strategy developed by Iberia in electronic commerce has placed it amongst
the leading European companies in online sales and services. The real
beneficiaries though are Iberia's customers, who are able to access a quality
online service to make flight reservations at highly competitive rates.
The changes currently experienced in the industry, however, oblige the carrier
to undertake further reforms. The use of BroadVision e-Travel for the management
of advanced technologies (Iberia.com, Customer Relationship Management,
Iberia.Plus) and integration with traditional tools (call centre, airport,
on-board and post sales services), allows Iberia to develop a new direct
relationship with its customers, something that will increasingly define
successful Web retailers.
BroadVision e-Travel is the first solution of its kind to quickly and
cost-efficiently deploy next-generation corporate and leisure Internet travel
solutions. A Customer Relationship Management-enabled foundation application, it
provides travel suppliers with the environment to build online solutions, which
offer each customer a personalised, online travel booking experience, based on
each individual's travel history and profile.
This results in unprecedented conversion and retention rates and new
profitability levels.
"Our goal is to provide a unique, personalised experience for every customer and
we found that BroadVision e-Travel was the best solution to quickly and
cost-effectively achieve our growth objectives and sustain our differentiation,"
said Felix Garcia Viejobueno, Senior Vice President of Customer Relationship
Management for Iberia. "At the same time, we are confident that our investment
in BroadVision e-Travel will allow us to easily scale with increased demand,
deploy to new countries, and eventually increase our market share by providing a
variety of leisure travel solutions."
Mark Lewsey, Amadeus' UK Director of Marketing, said. "As the online travel
sector expands, e-Travel will provide business solutions for our customers that
meet their e-commerce objectives by providing innovative technology and
efficient implementation services through secure and reliable hosted
applications. "
"Amadeus are well respected within the travel industry for being at the
forefront of technological change and we are excited to be working with Iberia
as they continue to build and develop their online presence."
Jer'me Destors, Director, Travel Suppliers, Agencies and Portals for e-Travel
added, "We are delighted to have Iberia select our joint technology. This
certainly validates our strategy to develop comprehensive solutions with sound
and cost-effective migration paths for leading airlines."
"We are excited that Iberia is working with BroadVision e-Travel as the basis
for its worldwide e-business strategy," added Chris Grejtak, Chief Marketing
Officer for BroadVision. "Iberia has taken on two powerful goals--to reduce
costs, and to enhance their relationships with their customers. We look forward
to helping them meet these goals and increase their success."
Notes to the Editor:
Iberia
Iberia is an international air carrier serving 39 countries and flying to nearly
one hundred airports. The airline has a fleet of more than 200 aircrafts
offering some 1,000 daily flights worldwide and it employs close to 28,000
people around the world. In 2001, Iberia transported 30 million passengers and
224,000 tons of cargo. In that year, its total revenue amounted to 4,700 million
euros, with 53.1 million euros in net profit.
As well as transporting passengers and cargo by air, Iberia also services other
international companies in the areas of: airplane maintenance, airport
assistance, computer systems, catering, and touristic trips. Iberia is
co-founder, and presently owns 18.28 per cent of Amadeus. As a global airline,
Iberia is part of one of the most important international air alliances,
oneworld.
e-Travel
e-Travel, the e-commerce business unit of Amadeus Global Travel Distribution SA,
is the leading global provider of online travel technology. It provides
e-commerce solutions for airlines, corporations, travel agencies and other
online travel businesses, and is dedicated to its customers' net success.
e-Travel serves customers in over 90 countries, including corporations such as
Airbus, Daimler Chrysler, Gateway, Inc., Ingersoll-Rand Company, Oracle
Corporation and Philip Morris Companies, as well as travel suppliers such as Air
France, Iberia and Qantas, and online agencies such as Opodo.
Parent company Amadeus Global Travel Distribution SA is a leading global
distribution system (GDS) and technology provider serving the marketing, sales
and distribution needs of the world's travel and tourism industries.
Further information at:
Amadeus Global Travel Distribution
Amadeus is a leading global distribution system (GDS) and technology provider
serving the marketing, sales and distribution needs of the world's travel and
tourism industries. Its comprehensive data network and database, amongst the
largest of their kind in Europe, serve over 57,600 travel agency locations and
more than 8,300 airline sales offices in some 200 markets worldwide.
Amadeus entered the UK market in 1991, having identified the region as a
strategic key target for future development. Over the last two years, the
company has expanded with offices employing some 400 people at its' operations
based at Gatwick and Heathrow.
Through the Amadeus System, travel agencies and airline offices are able to make
bookings with some 450 airlines, representing more than 95 per cent of the
world's scheduled airline seats.. The system also provides access to
approximately 57,000 hotels, 46 car rental companies serving some 24,000
locations, as well as serving other provider groups, including ferry, rail,
cruise, insurance and tour operators.
Amadeus is a significant provider of information technology and an enabler of
e-commerce for the travel industry. It also delivers the powerful booking engine
behind the Web pages to 3,000 travel agencies, 170 corporate sites, 15 hotel
sites and 123 web sites serving 34 airlines. Additionally, Amadeus provides
similar e-commerce solutions for partners including Terra Lycos (Spain, Portugal
and Latin America).
Founded in 1987, and fully operational from 1992, Amadeus is headquartered in
Madrid, Spain. Its data centre is in Erding (near Munich), Germany and its
principal development offices are located in Sophia Antipolis (near Nice),
France. The company has some 4,000 employees worldwide.
More information about Amadeus is available at: www.amadeusuk.com
CONTACT: Christopher Clark/Bridget Agnew, Financial Dynamics Tel: +44 (0)20 7269
7201/7219 Fax: +44 (0)20 7831 8438 e-mail: Amadeus_Media_Centre@fd.com Mark
Lewsey, Marketing Director, Amadeus UK Tel: +44 (0)870 990 7889 Fax: +44 (0)870
990 9299 e-mail: mlewsey@gb.amadeus.net WWW: www.amadeusuk.com Iberia
Press Office Tel: +34 91 587 7205 Fax: +34 91 587 7522 e-mail: prensa@iberia.es
M2 Communications Ltd disclaims all liability for information provided within M2
PressWIRE. Data supplied by named party/parties. Further information on M2
PressWIRE can be obtained at www.presswire.net on the world wide web.
Inquiries to info@m2.com.
(C)1994-2002 M2 COMMUNICATIONS LTD
London, Mar 15, 2002 (M2 PRESSWIRE via COMTEX) -- Iberia announced today that
it is using BroadVision e-Travel (formerly known as BroadVision Amadeus Travel
Commerce(tm)) to build and power the next-generation of its online presence
worldwide.
BroadVision e-Travel was jointly developed through a competency centre
established in June 2000 by Amadeus, a leading global travel reservations and
technology solutions provider and BroadVision Inc., the leading provider of
enterprise self-service applications.
During the current economic conditions, e-commerce represents a significant
growth opportunity for airlines and a strategic way for them to save costs.
A self-service application, BroadVision e-Travel allows airlines such as Iberia
to reduce development costs, accelerate the overall time-to-market, and enhance
their differentiation in the online marketplace.
Following its successful market penetration with Amadeus' e-Travel Planitgo
(formerly 1a-Res) Web-based booking engine, Iberia was looking for an
integrated, scalable and dynamic platform to manage content, special offers, and
personalised e-marketing programs. With BroadVision e-Travel, Iberia is now able
to dynamically analyse and respond to the browsing and purchasing patterns of
its customers. Iberia site managers are able to match in real-time the right
offers to the right customer profiles, by accessing thousands of special offers
via BroadVision's advanced personalisation features.
The strategy developed by Iberia in electronic commerce has placed it amongst
the leading European companies in online sales and services. The real
beneficiaries though are Iberia's customers, who are able to access a quality
online service to make flight reservations at highly competitive rates.
The changes currently experienced in the industry, however, oblige the carrier
to undertake further reforms. The use of BroadVision e-Travel for the management
of advanced technologies (Iberia.com, Customer Relationship Management,
Iberia.Plus) and integration with traditional tools (call centre, airport,
on-board and post sales services), allows Iberia to develop a new direct
relationship with its customers, something that will increasingly define
successful Web retailers.
BroadVision e-Travel is the first solution of its kind to quickly and
cost-efficiently deploy next-generation corporate and leisure Internet travel
solutions. A Customer Relationship Management-enabled foundation application, it
provides travel suppliers with the environment to build online solutions, which
offer each customer a personalised, online travel booking experience, based on
each individual's travel history and profile.
This results in unprecedented conversion and retention rates and new
profitability levels.
"Our goal is to provide a unique, personalised experience for every customer and
we found that BroadVision e-Travel was the best solution to quickly and
cost-effectively achieve our growth objectives and sustain our differentiation,"
said Felix Garcia Viejobueno, Senior Vice President of Customer Relationship
Management for Iberia. "At the same time, we are confident that our investment
in BroadVision e-Travel will allow us to easily scale with increased demand,
deploy to new countries, and eventually increase our market share by providing a
variety of leisure travel solutions."
Mark Lewsey, Amadeus' UK Director of Marketing, said. "As the online travel
sector expands, e-Travel will provide business solutions for our customers that
meet their e-commerce objectives by providing innovative technology and
efficient implementation services through secure and reliable hosted
applications. "
"Amadeus are well respected within the travel industry for being at the
forefront of technological change and we are excited to be working with Iberia
as they continue to build and develop their online presence."
Jer'me Destors, Director, Travel Suppliers, Agencies and Portals for e-Travel
added, "We are delighted to have Iberia select our joint technology. This
certainly validates our strategy to develop comprehensive solutions with sound
and cost-effective migration paths for leading airlines."
"We are excited that Iberia is working with BroadVision e-Travel as the basis
for its worldwide e-business strategy," added Chris Grejtak, Chief Marketing
Officer for BroadVision. "Iberia has taken on two powerful goals--to reduce
costs, and to enhance their relationships with their customers. We look forward
to helping them meet these goals and increase their success."
Notes to the Editor:
Iberia
Iberia is an international air carrier serving 39 countries and flying to nearly
one hundred airports. The airline has a fleet of more than 200 aircrafts
offering some 1,000 daily flights worldwide and it employs close to 28,000
people around the world. In 2001, Iberia transported 30 million passengers and
224,000 tons of cargo. In that year, its total revenue amounted to 4,700 million
euros, with 53.1 million euros in net profit.
As well as transporting passengers and cargo by air, Iberia also services other
international companies in the areas of: airplane maintenance, airport
assistance, computer systems, catering, and touristic trips. Iberia is
co-founder, and presently owns 18.28 per cent of Amadeus. As a global airline,
Iberia is part of one of the most important international air alliances,
oneworld.
e-Travel
e-Travel, the e-commerce business unit of Amadeus Global Travel Distribution SA,
is the leading global provider of online travel technology. It provides
e-commerce solutions for airlines, corporations, travel agencies and other
online travel businesses, and is dedicated to its customers' net success.
e-Travel serves customers in over 90 countries, including corporations such as
Airbus, Daimler Chrysler, Gateway, Inc., Ingersoll-Rand Company, Oracle
Corporation and Philip Morris Companies, as well as travel suppliers such as Air
France, Iberia and Qantas, and online agencies such as Opodo.
Parent company Amadeus Global Travel Distribution SA is a leading global
distribution system (GDS) and technology provider serving the marketing, sales
and distribution needs of the world's travel and tourism industries.
Further information at:
Amadeus Global Travel Distribution
Amadeus is a leading global distribution system (GDS) and technology provider
serving the marketing, sales and distribution needs of the world's travel and
tourism industries. Its comprehensive data network and database, amongst the
largest of their kind in Europe, serve over 57,600 travel agency locations and
more than 8,300 airline sales offices in some 200 markets worldwide.
Amadeus entered the UK market in 1991, having identified the region as a
strategic key target for future development. Over the last two years, the
company has expanded with offices employing some 400 people at its' operations
based at Gatwick and Heathrow.
Through the Amadeus System, travel agencies and airline offices are able to make
bookings with some 450 airlines, representing more than 95 per cent of the
world's scheduled airline seats.. The system also provides access to
approximately 57,000 hotels, 46 car rental companies serving some 24,000
locations, as well as serving other provider groups, including ferry, rail,
cruise, insurance and tour operators.
Amadeus is a significant provider of information technology and an enabler of
e-commerce for the travel industry. It also delivers the powerful booking engine
behind the Web pages to 3,000 travel agencies, 170 corporate sites, 15 hotel
sites and 123 web sites serving 34 airlines. Additionally, Amadeus provides
similar e-commerce solutions for partners including Terra Lycos (Spain, Portugal
and Latin America).
Founded in 1987, and fully operational from 1992, Amadeus is headquartered in
Madrid, Spain. Its data centre is in Erding (near Munich), Germany and its
principal development offices are located in Sophia Antipolis (near Nice),
France. The company has some 4,000 employees worldwide.
More information about Amadeus is available at: www.amadeusuk.com
CONTACT: Christopher Clark/Bridget Agnew, Financial Dynamics Tel: +44 (0)20 7269
7201/7219 Fax: +44 (0)20 7831 8438 e-mail: Amadeus_Media_Centre@fd.com Mark
Lewsey, Marketing Director, Amadeus UK Tel: +44 (0)870 990 7889 Fax: +44 (0)870
990 9299 e-mail: mlewsey@gb.amadeus.net WWW: www.amadeusuk.com Iberia
Press Office Tel: +34 91 587 7205 Fax: +34 91 587 7522 e-mail: prensa@iberia.es
M2 Communications Ltd disclaims all liability for information provided within M2
PressWIRE. Data supplied by named party/parties. Further information on M2
PressWIRE can be obtained at www.presswire.net on the world wide web.
Inquiries to info@m2.com.
(C)1994-2002 M2 COMMUNICATIONS LTD
