What LOCM doing for consumers
• We provide consumers with…
»Business name/category search
»Product search (70k products in 70k retailers)
»Coupons, specials, daily & travel deals
» Events, activities, topics, reviews & more
• A large network of sites
» Either owned or hosted on our platform
» Flagship LOCM
» Daily and travel deals on Spreebird.com
» Local product search on Krillion.com
» 1,600 hosted regional media websites
» 100,000 geo-category websites
• A record 92MM MUVs in 3Q11
» Almost one-third of traffic was organic
» Balance of traffic via SEM (Google/Yahoo/Bing)
» All users doing local+commercial searches
• Expanding our mobile footprint in preparation for the next wave of local
LOCM's Working for Local Merchants: Help To Reach Consumers with Exact Match
Exact Match suite of SMB ad products
- Five products released since May 2011
- More products coming soon
Subscription pricing from $129-$199/month
Monetizing our ecosystem organically with direct advertisers
- Expanded product suite +
- Expanded sales capabilities =
- More defensible business with
- Recurring, higher margin revenues
More Channel Products to Expand Channel Partners
• LocalConnect
» Business directory plus widgets
» SEO-friendly increases publishers’ site traffic
» Monetized by LOCM – we share revenues
• 100 Publishers, 1,600 Sites
» Primarily newspaper websites, but also tv, radio stations and cityguides
• Krillion product search/directory coming soon
More Channel Products to Expand Channel Partners - Part 2
• A unique, patented local rich media ad product that captures transitioning national-to-local ad spend
• RAMP enables the development and management of…
» Agency quality creative with web-based drag-and-drop interface
» Digital assets and content libraries
» Expandable, floating, pre-page interstitial banners & InPerson ad units
• Saves agencies & brands time and money
» improves ROI
» No need for flash ad programmers
» Lower cost, faster turnaround ad production
• RAMP+Krillion allows local rich media ads with real-time ‘in store’ product, inventory and pricing data
• Designed for national brands with local presence
» Potential clients include big box retailers, automotive brands, luxury goods retailers, regional and national agencies/media brandsA unique, patented local rich media ad product that captures transitioning national-to-local ad spend
During the last 4 quarter: Change, Challenge, Transformation ý Return to Growth
Revenue
Diversified between partners
Diversified outside search ecosystem
Products
Expanded range
Diversified outside search ecosystem
Traffic
Record organic growth
Technology Platform
Expanded
Differentiated
Team
Refined
Streamlined