gelesen haben sollte.
www.scribd.com/doc/68628887/...-The-New-Retail-Shopper-Profile
www.scribd.com/doc/68628887/...-The-New-Retail-Shopper-Profile
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Ein Artikel, den jeder Internet-Aktien-Invessto r
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sehr viel größer ist als der Umfang der Online-Verkäufe:
Market analysts Forrester Research projected online retail revenues to be$173 billion in 2010, growing over 40 percent to reach nearly $250 billion by 2014. Yet for all the projected growth, the online channel will account for just 8 percentof total retail sales revenue. A deeper look at the numbers confirms that thisdrastically undervalues the role of the Web in the retail industry.
The same Forrester study found that in2011 more than $1.1 trillion in retail salescould be attributed to what they refer toas “Web-influenced” purchases.Web-influenced retail purchases aredefined by Forrester as offline retail salesthat are influenced by online research.
Market analysts Forrester Research projected online retail revenues to be$173 billion in 2010, growing over 40 percent to reach nearly $250 billion by 2014. Yet for all the projected growth, the online channel will account for just 8 percentof total retail sales revenue. A deeper look at the numbers confirms that thisdrastically undervalues the role of the Web in the retail industry.
The same Forrester study found that in2011 more than $1.1 trillion in retail salescould be attributed to what they refer toas “Web-influenced” purchases.Web-influenced retail purchases aredefined by Forrester as offline retail salesthat are influenced by online research.
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