SocialTyze Raised an additional $1.25 MM from ad pepper media International N.V.
Los Angeles, CA / May 2011 – After three years of continued success in marketing over 100 brands on Facebook, SocialTyze raised an additional $1.25 MM from long-time investor ad pepper media. As a preferred shareholder, this investment increased ad pepper’s ownership of SocialTyze to 20 percent.
John Bohan, Partner at SocialTyze, says, “We will use this investment to grow and improve our suite of social media solutions. We also plan to accelerate the hiring of sales and marketing executives as well as research and engineering talent to help serve our clients and ad agency partners better.” Over the last six months, SocialTyze has brought on a number of highly experienced and influential individuals, including Linda Montoya, Jerry Tomaiolo and Ted Utz. All have been working in the digital space for many years and bring strategic insight and ideation to the SocialTyze team.
This $1.25 MM investment has also allowed SocialTyze to spend more time and capital on marketing themselves, giving them the opportunity to bring their services to many more brands and agencies. The first step in this direction is showcased with the launch of their new and improved website, which illustrates SocialTyze’ suite of social media services with a more modern look & feel that aligns with their identity.
Their new corporate branding effort includes a new logo and a re-launch of both their Facebook Page and Twitter account. These have been active for some time but will now be utilized as a means to let consumers know about their newest projects, innovations and industry news.
SocialTyze has offices in Los Angeles, New York, San Francisco and London, and will continue to expand in relevant markets. Uli Schmidt, CEO of ad pepper media, adds, “We are extremely pleased with SocialTyze’ performance over the past years, as it continues to differentiate itself with three core social media solutions, including its recently expanded application network. We look forward to evangelizing its services throughout Europe.”
About SocialTyze
SocialTyze (www.SocialTyze.com) specializes in making brands social by helping advertisers and ad agencies to connect with their most relevant customers within Facebook and other social media outlets. Their suite of social media solutions helps marketers execute highly relevant, engaging campaigns that become extremely viral across a variety of social platforms. SocialTyze clients include top brands such as American Express, Showtime, 3M, Ace, Fox, Kraft, the Discovery Channel, and Paramount Pictures.
About ad pepper media
ad pepper media (www.adpepper.com) is one of the leading independent international online advertising marketers. The company offers media agencies, advertisers and websites individual and effective solutions covering a wide spectrum of online advertising in the areas of branding, performance marketing, e-mail marketing, affiliate marketing and ad serving. With 16 branches in ten European countries and the USA, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide.