Siemens Information and Communication Networks Deploys BroadVision-powered Enterprise Portal
German Division Offers B2B Portal for Improved Customer Relationship Management and Personalized Access to Corporate Information
REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 7, 2002-- BroadVision, Inc. (Nasdaq:BVSN - news), the leading provider of enterprise business portal applications, today announced that the Carrier Marketing division of Siemens Information and Communications Networks (Siemens ICN) in Germany has deployed its new B2B portal, powered by BroadVision® applications. With the new portal, Internet capabilities have been integrated into a wide variety of Siemens internal and external corporate enterprise processes, ensuring effective customer relationship management. As an information and communication portal, it provides personalized service offerings and makes full use of customer retention potential for Siemens ICN.
German system integration partner WOB Interactive AG supervised the development and implementation of the new portal in conjunction with BroadVision Global Services.
"BroadVision makes it possible to develop personalized web applications in a particularly expedient manner," said Michael Saupe, WOB Interactive's Technical Manager, Extranet. "It offers a stable, standardized platform that is flexible enough to meet our stringent requirements. Additionally, the open standards and the intelligent data filing system made our work significantly easier."
Siemens Carrier Marketing provides its customers with various marketing support services and programs to help customers plan and execute their marketing projects. The new BroadVision-powered portal provides Carrier Marketing customers and employees with a central location for collaboration and information sharing. Internal teams at Siemens, as well as customers, can now access relevant project group documents through the portal. Previously, communication within project groups was only available via email. Now, personalized newsgroup discussion forums allow teams to exchange ideas and clarify issues with Siemens experts.
As part of Siemens' customer retention project, the goal of the enterprise portal is to engage in a long-term dialog within a select group of users. Siemens' customers now have secure, self-service access to a variety of competence centers, ensuring that they receive the same level of service whether they use the portal or the Siemens call center. Continuous interaction with customers ensures that Siemens' offerings are customized in accordance with each customer's needs and interests. Siemens will also use customer information that is gathered through the portal to prepare comprehensive customer profiles and provide more relevant content.
Intelligent user management ensures that users have access only to appropriate content and portal features based on their individual roles. Siemens project managers and executives can create, edit and delete content relevant to their project groups directly within the portal, ensuring up-to-date content and lowering maintenance costs.
"Our continuing relationship with Siemens helps this global leader build and maintain superior relationships with their customers," said Sandra Vaughan, senior vice president of marketing for BroadVision. "We're proud to provide the portal and personalization technologies that power a variety of initiatives across a number of Siemens' business units."
About WOB Interactive AG
The Siemens ICN extranet is already the second eDialog project carried out by WOB Interactive on behalf of the Siemens AG, Marketing Germany. Since 1997, Viernheim-based WOB Interactive AG has been developing complex and highly customized Internet applications that are integrated into a comprehensive brand communication concept. The combination of classical techniques with the Internet has been yielding high response rates in an very efficient manner for customers like Compaq, Viag Interkom, Heraeus-Kulzer, and others. To that end, the possibilities of Internet communication are used in a much more comprehensive manner and developed further than is currently the case in terms of the web presence of most companies.
About Siemens ICN
Siemens Information and Communication Networks (IC Networks) is a leading provider of voice/data networks for corporate customers, network operators, and service providers. IC Network's extensive portfolio includes in particular IP-based convergence solutions, a comprehensive product range for broadband access, optical transport networks as well as the integration, service, and applications business. As a result, Siemens ICN offers complete single-source solutions for the next-generation network infrastructure. During the business year 2001 (as of September 30, 2001), IC Networks generated sales in the amount of EUR 12.9 billion with a worldwide staff of 51,000.
About BroadVision
BroadVision's (Nasdaq:BVSN - news) enterprise business portal applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision as the basis for their enterprise business portal initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.
For more information about BroadVision, Inc., call 650.542.5100, email info@broadvision.com or visit www.broadvision.com.
Note to Editors: BroadVision is a trademark or registered trademark of BroadVision, Inc. in the U.S. and other countries. Other names mentioned herein may be the property of other trademark holders.
--------------------------------------------------
Contact:
BroadVision, Inc.
Sheryl Ahrens, 650/542-5883
sheryl.ahrens@broadvision.com
or
OutCast Communication for BroadVision
Rachel Chaplin, 415/392-8282
rachel@outcastcom.com
German Division Offers B2B Portal for Improved Customer Relationship Management and Personalized Access to Corporate Information
REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 7, 2002-- BroadVision, Inc. (Nasdaq:BVSN - news), the leading provider of enterprise business portal applications, today announced that the Carrier Marketing division of Siemens Information and Communications Networks (Siemens ICN) in Germany has deployed its new B2B portal, powered by BroadVision® applications. With the new portal, Internet capabilities have been integrated into a wide variety of Siemens internal and external corporate enterprise processes, ensuring effective customer relationship management. As an information and communication portal, it provides personalized service offerings and makes full use of customer retention potential for Siemens ICN.
German system integration partner WOB Interactive AG supervised the development and implementation of the new portal in conjunction with BroadVision Global Services.
"BroadVision makes it possible to develop personalized web applications in a particularly expedient manner," said Michael Saupe, WOB Interactive's Technical Manager, Extranet. "It offers a stable, standardized platform that is flexible enough to meet our stringent requirements. Additionally, the open standards and the intelligent data filing system made our work significantly easier."
Siemens Carrier Marketing provides its customers with various marketing support services and programs to help customers plan and execute their marketing projects. The new BroadVision-powered portal provides Carrier Marketing customers and employees with a central location for collaboration and information sharing. Internal teams at Siemens, as well as customers, can now access relevant project group documents through the portal. Previously, communication within project groups was only available via email. Now, personalized newsgroup discussion forums allow teams to exchange ideas and clarify issues with Siemens experts.
As part of Siemens' customer retention project, the goal of the enterprise portal is to engage in a long-term dialog within a select group of users. Siemens' customers now have secure, self-service access to a variety of competence centers, ensuring that they receive the same level of service whether they use the portal or the Siemens call center. Continuous interaction with customers ensures that Siemens' offerings are customized in accordance with each customer's needs and interests. Siemens will also use customer information that is gathered through the portal to prepare comprehensive customer profiles and provide more relevant content.
Intelligent user management ensures that users have access only to appropriate content and portal features based on their individual roles. Siemens project managers and executives can create, edit and delete content relevant to their project groups directly within the portal, ensuring up-to-date content and lowering maintenance costs.
"Our continuing relationship with Siemens helps this global leader build and maintain superior relationships with their customers," said Sandra Vaughan, senior vice president of marketing for BroadVision. "We're proud to provide the portal and personalization technologies that power a variety of initiatives across a number of Siemens' business units."
About WOB Interactive AG
The Siemens ICN extranet is already the second eDialog project carried out by WOB Interactive on behalf of the Siemens AG, Marketing Germany. Since 1997, Viernheim-based WOB Interactive AG has been developing complex and highly customized Internet applications that are integrated into a comprehensive brand communication concept. The combination of classical techniques with the Internet has been yielding high response rates in an very efficient manner for customers like Compaq, Viag Interkom, Heraeus-Kulzer, and others. To that end, the possibilities of Internet communication are used in a much more comprehensive manner and developed further than is currently the case in terms of the web presence of most companies.
About Siemens ICN
Siemens Information and Communication Networks (IC Networks) is a leading provider of voice/data networks for corporate customers, network operators, and service providers. IC Network's extensive portfolio includes in particular IP-based convergence solutions, a comprehensive product range for broadband access, optical transport networks as well as the integration, service, and applications business. As a result, Siemens ICN offers complete single-source solutions for the next-generation network infrastructure. During the business year 2001 (as of September 30, 2001), IC Networks generated sales in the amount of EUR 12.9 billion with a worldwide staff of 51,000.
About BroadVision
BroadVision's (Nasdaq:BVSN - news) enterprise business portal applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision as the basis for their enterprise business portal initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.
For more information about BroadVision, Inc., call 650.542.5100, email info@broadvision.com or visit www.broadvision.com.
Note to Editors: BroadVision is a trademark or registered trademark of BroadVision, Inc. in the U.S. and other countries. Other names mentioned herein may be the property of other trademark holders.
--------------------------------------------------
Contact:
BroadVision, Inc.
Sheryl Ahrens, 650/542-5883
sheryl.ahrens@broadvision.com
or
OutCast Communication for BroadVision
Rachel Chaplin, 415/392-8282
rachel@outcastcom.com
