SEATTLE, March 18, 2026
Zillow data shows sellers who list during peak weeks can earn an extra $50,000 or more in some markets
SEATTLE, March 18, 2026 /PRNewswire/ -- For homeowners planning a move this year, choosing the right two weeks could be worth thousands. Sellers who listed their home for sale in the last two weeks of May earned the highest sale prices, according to a new Zillow® Best Time to List analysis of 2025 home sales in the nation's 35 largest metro areas. Homes listed in late May sold for 1.7% more nationally, or about $6,000 more on a typical U.S. home.
Why late spring? Buyer demand typically peaks before Memorial Day. Families want to move during the summer and settle in before the new school year. More buyers shopping at once can spark competition and lift prices.
"Late spring is when motivation and momentum meet," said Zillow Senior Economist Kara Ng. "Buyers are eager to move before summer vacations and the new school year, and sellers who hit the market at that moment can benefit from heightened competition. But the best week to list ultimately depends on what is happening in your local market."
Timing varies by metro
While the national sweet spot falls in late May, the financial upside varies widely by city and price point. In some of the country's most expensive markets, timing can unlock tens of thousands of dollars.
Sellers in San Jose who listed in the first two weeks of February saw a 3.1% sale premium — a $53,800 boost on a typical home there. In Boston, listing in the last two weeks of May netted sellers 3.4% more or $25,300 on average, while Seattle sellers maximized profits by listing in the first two weeks of April, earning an additional 2.9% or $22,600.
Midwestern markets showed some of the strongest seasonal price swings. Sellers in Cleveland, Columbus, Kansas City and Minneapolis saw premiums at or above 3% during their peak listing periods.
In Texas, the ideal listing windows arrived earlier in the spring. Sellers in Dallas, Houston and San Antonio all saw the strongest returns in the last two weeks of April. In Austin, the sweet spot came even earlier, in the last two weeks of March.
By contrast, Baltimore's market peaked the latest, with sellers earning a 2.0% premium, about $8,000, when listing in the last two weeks of June.
Rates and real life still shape decisions
Although seasonality remains powerful, mortgage rate swings continue to influence buyer demand. When rates fall, more shoppers reenter the market. When rates rise, some buyers pause. That dynamic can amplify or soften the traditional spring surge.
The reality is that most sellers can't time the market. Life events still drive most sellers to move; perhaps they're starting a new job, or a baby is on the way. Sellers who can't wait for the ideal week to sell can still maximize their return by taking the following steps:
| Metro | Best time to list | Percent benefit | Dollar boost |
| United States | Last two weeks of May | 1.7 % | $6,000 |
| New York, NY | First two weeks of May | 1.8 % | $13,200 |
| Los Angeles, CA | Last two weeks of April | 2.5 % | $25,300 |
| Chicago, IL | Last two weeks of May | 2.8 % | $10,100 |
| Dallas, TX | Last two weeks of April | 1.6 % | $5,700 |
| Houston, TX | Last two weeks of April | 1.3 % | $4,100 |
| Washington, DC | Last two weeks of April | 1.6 % | $9,900 |
| Philadelphia, PA | Last two weeks of May | 1.9 % | $7,500 |
| Miami, FL | Last two weeks of May | 0.8 % | $4,300 |
| Atlanta, GA | First two weeks of May | 1.4 % | $5,500 |
| Boston, MA | Last two weeks of May | 3.4 % | $25,300 |
| Phoenix, AZ | First two weeks of April | 0.7 % | $3,100 |
| San Francisco, CA | Last two weeks of May | 1.9 % | $23,000 |
| Riverside, CA | Last two weeks of April | 1.5 % | $8,800 |
| Detroit, MI | Last two weeks of May | 3.1 % | $8,000 |
| Seattle, WA | First two weeks of April | 2.9 % | $22,600 |
| Minneapolis, MN | Last two weeks of May | 3.0 % | $11,700 |
| San Diego, CA | Last two weeks of March | 2.1 % | $21,300 |
| Tampa, FL | Last two weeks of May | 1.0 % | $3,900 |
| Denver, CO | First two weeks of May | 2.2 % | $13,100 |
| Baltimore, MD | Last two weeks of June | 2.0 % | $8,000 |
| St. Louis, MO | Last two weeks of May | 2.8 % | $7,500 |
| Orlando, FL | Last two weeks of May | 0.9 % | $3,800 |
| Charlotte, NC | First two weeks of May | 1.9 % | $7,400 |
| San Antonio, TX | Last two weeks of April | 1.6 % | $4,500 |
| Portland, OR | Last two weeks of May | 2.2 % | $12,400 |
| Sacramento, CA | First two weeks of April | 1.7 % | $9,900 |
| Pittsburgh, PA | Last two weeks of May | 2.2 % | $4,800 |
| Cincinnati, OH | First two weeks of May | 2.6 % | $8,100 |
| Austin, TX | Last two weeks of March | 2.5 % | $10,800 |
| Las Vegas, NV | First two weeks of May | 1.3 % | $5,900 |
| Kansas City, MO | First two weeks of May | 3.0 % | $9,500 |
| Columbus, OH | First two weeks of May | 3.1 % | $10,500 |
| Indianapolis, IN | Last two weeks of May | 2.2 % | $6,500 |
| Cleveland, OH | Last two weeks of May | 3.3 % | $8,100 |
| San Jose, CA | First two weeks of February | 3.1 % | $53,800 |
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.
As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.
Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow Group, Inc.
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