Taylor Swift's 'The Life of a Showgirl' Arrives Oct. 3: Here's How to Shop Target's Exclusives and Midnight Releases

MINNEAPOLIS, Oct. 2, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) announced that Taylor Swift's 12th studio album, "The Life of a Showgirl," will release Oct. 3 featuring exclusive items available only at Target. Guests can preorder now at Target.com or line up for the midnight release at select stores across the country.

"At Target, music is about creating moments that bring our guests closer to the artists they love—and Taylor Swift's 'The Life of a Showgirl' is the biggest music moment of the year," said Cassandra Jones, senior vice president of merchandising for Fun101, Target. "We're thrilled to continue celebrating alongside them with Target-exclusive offerings, special midnight releases and fun in-store touches that make the experience even more memorable. Plus, it's the perfect way to surprise the Swiftie on your list with something truly special this holiday season."

In addition to the standard CD and vinyl versions, Target is offering four exclusive products:

• Exclusive vinyl: Limited run. First and only pressing of "The Life of a Showgirl: The Crowd Is Your King" edition (Summertime Spritz Pink Shimmer Vinyl) for $34.99. It features an opaque pink and pale-yellow pearlescent vinyl with gold shimmer, a collectible custom gatefold sleeve, a giant double-sided poster, a poem written by Taylor and never-before-seen photos and album lyrics. Preorders are now sold out. Additional limited quantities will be available, in-store only starting on Oct. 3, while supplies last.
• Three exclusive CD with Poster editions: "It's Beautiful," "It's Frightening" and "It's Rapturous" for $14.99 each. Target-exclusive CDs come with an exclusive poster, album art and lyric booklet.

Guests can shop the collection in three ways:

• Preorder on Target.com: Guests can preorder on Target.com now. Purchase limit is four per customer, while supplies last, U.S. customers only.
• Midnight release: Select stores will stay open until 1 a.m. (local time) Oct. 3. Store policies apply.
• Launch day shopping: The full Target "The Life of a Showgirl" assortment will be available for purchase beginning early morning Oct. 3 on Target.com and in Target stores at store open, while supplies last (with the exception of "The Life of a Showgirl: Sweat and Vanilla Perfume" vinyl, which is available only on Target.com, and the Target-exclusive "The Life of a Showgirl: The Crowd Is Your King" on Summertime Spritz Pink Shimmer vinyl with poster which will only be available in stores). U.S. customers only.

Details on midnight release:

• Physical or digital tickets will be distributed in the electronics section of the select Target stores Oct. 2 beginning at 10 p.m.; that will reserve guests' product for purchase. Once a guest has their ticket, they can continue shopping in the store and return to the designated queuing location at 11:45 p.m. to make their purchase at midnight.
• Limited stock is available. Ticketing will take place until all tickets are claimed or 10 minutes before midnight.
• Due to high demand, there will be a purchase limit of four per item, per guest, for "The Life of a Showgirl" items:
  • "The Life of a Showgirl: It's Frightening" CD with poster (Target exclusive)
  • "The Life of a Showgirl: It's Rapturous" CD with poster (Target exclusive)
  • "The Life of a Showgirl: It's Beautiful" CD with poster (Target exclusive)
  • "The Life of a Showgirl: Sweat and Vanilla Perfume" CD with poster (standard)
  • "The Life of a Showgirl: The Crowd Is Your King" with Summertime Spritz Pink Shimmer vinyl with poster (Target exclusive)

Whether preordering online, joining the midnight celebration or browsing in-store on release day, Target is ready to help fans mark the arrival of "The Life of a Showgirl" as an unforgettable moment.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

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SOURCE Target Corporation