Celebrate America's 250th Birthday with Even More Affordable(SM) Fourth of July Deals from Natural Grocers®

Save up to 43% on summer favorites to fuel your Independence Day festivities, June 26 through July 3, 2026

LAKEWOOD, Colo., June 23, 2026 /PRNewswire/ -- As Americans prepare to celebrate 250 years of independence, Natural Grocers^®, the nation's largest family-operated natural and organic grocery retailer, is helping customers gather, grill and save with its Even More Affordable^SM Fourth of July Deals. From June 26 through July 3, {N}power^® members can enjoy savings of up to 43% on picnic-ready favorites.^[i] To help inspire holiday menus, Natural Grocers is also featuring a collection of festive, kitchen-tested recipes, from crowd-pleasing appetizers and sides to refreshing summer beverages, making it easier to serve wholesome food, gather with family and friends, and create memorable holiday moments.

June 26–July 3: Whether you're firing up the grill, packing a picnic basket or heading out for a long holiday weekend, Natural Grocers has summer essentials at exceptional values. From backyard barbecues and festive gatherings to outdoor adventures, {N}power members can find great deals on seasonal staples, crowd-pleasing snacks and refreshing warm-weather favorites.

MORE {N}POWER MEMBER PERKS
Members of {N}power, Natural Grocers' free member rewards program, will have access to additional rewards and savings including:

Not an {N}power member? Not a problem! Signing up is quick, easy and free. Customers who join will receive a $2 reward off their next purchase, plus over $12 in coupons, the first month: www.naturalgrocers.com/npower.^[vi]

FRESH, FLAVORFUL FOURTH OF JULY RECIPES
From Grilled Watermelon with savory toppings to refreshing mocktails and patriotic desserts, we have everything you need to make your Independence Day celebration unforgettable. Explore healthy and flavorful recipes for a star-spangled feast!

MORE SUMMER SAVINGS WITH NATURAL GROCERS
Through July 25, {N}power members can enjoy additional summer savings, throughout the store, with Natural Grocers' good4u Health Hotline^® sales.^[vii] Looking ahead, all customers are invited to the company's third annual Summer Savings Event, July 16–18 at all Natural Grocers locations. During the three-day celebration, the first 100 customers at each store on July 16 will receive a mystery discount coupon, shoppers can enjoy free hydration samples on July 17 (while supplies last), and families can participate in the popular Splash Buddy Scavenger Hunt on July 18.^[viii] {N}power members will also have access to exclusive discounts on select items throughout the event.^[ix] Learn more in stores or visit naturalgrocers.com.

FOLLOW, DOWNLOAD & SUBSCRIBE
Stay connected with Natural Grocers on Facebook, Instagram, TikTok and YouTube for the latest and greatest. Customers can also:

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 172 stores in 22 states. Visit naturalgrocers.com for more information and store locations.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.