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Community-Beiträge zu LOOKSMART
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Aktuellste Threads
LuisBurger
der einbruch wird hier weitergehen
alle schnell raus !!!!!! WERTLOSS
LuisBurger
das glaubst du doch wohl selber nicht
das ist doch der reinste scheiß hier, vollkommen wertlos und du bist der einzige den es interessiert
hahaha
Chalifmann3
2-Jahres-Chart
Chalifmann3
Looksmart "Smashed" by Market Makers today
Looksmart "Smashed" by Market Makers today - Product Updates
It should be made understood & become SO clear to ALL (surely?), that Microsoft and Yahoo are currently (now), running their OWN marketplace.
< .....This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.
We look forward to updating you with more news on our progress as we bring the benefits of our combined marketplace to customers around the globe.>
www.liveside.net/2011/01/15/microsoft-ya...
Yes .....
......"our worldwide advertisers and partners [who] we bring the benefits of our combined marketplace, around the globe."
This then explains the reason WHY (the drop in revenues), as was kind-of (some-what?) explained by Looksmart, within the preliminary report.
But with Looksmart's AdCenter (that was built current report, with the assistance of both Microsoft and ASK - who may well be doing like-wise, in now running it's own marketplace - as other publishers are now doing so. NBC Universal, Time Inc & IDG - Pubs Push Own Ad Nets), this won't always be the case.
For as Looksmart soon become the (that necessary), independent "inter-connector" for a glut of inventory in a massively globally scaled secondary marketplace - and being one, that will then allow advertisers 'a 2nd bite' in enabling them to 'target' across the total marketplace in the RTB auction and get to buy at the (each individual) impression level, at such massive scale.
Shareholders only need to read Zach Coelius carefully (2 hours ago - in reply to Tyler Fitch) and try to understand what he is saying, and that the answer to his question that he puts, simply relates to the topic of the main article & what has become the “premium-remnant” or, the “premnant” layer.
Zach Coelius asks:
< If there is downward pressure on prices why have prices gone up even though the amount of inventory grew by 10x last year. That doesn't make any sense.
Given a normal supply and demand balance you would expect that prices would have gone down with a glut of inventory that large. Instead they went up.
Answer this question for me.
When a sales person sells me normal non-custom banner inventory at a premium CPM - say $10 - what value is added to the impression for the advertiser that make those ad impressions any different then if my advertiser had bought that impression with a automated tool?
Why should the value and therefore price of either impression be different.>
http://www.adexchanger.com/event-coverage/live-from-gridley-rtb/#comment-16214
For this secondary/remnant ecosystem the "cheaper" impression price (on this Looksmart's soon to be - an immensely scaled marketplace), is so suitable for Global Brands (Coke/Pepsi) who can then 'buy at a low price' (en masse) and settle for all available, low cost (safe) inventory.
For targeted inventory (in answer to the Zach Coelius question), bidding between advertisers wanting such individual (specific type) impressions, then drives up the cost of each impression. (Supply/demand)
Looksmart, who receive a small percentage of each impression sold & 'managed' (through/between Exchanges - blind to all advertisers - and so much cheaper than ad networks), will clearly gain in revenues by this now available “premium-remnant” or, the “premnant” layer, where users are then (or, can be) re-targeted.
BUY all you can Folks!! (Is my tip)
In the meantime, greedy Market Makers have been able to once again smash Looksmart's share-price down to the equal of the Co's cash levels, and are collecting cheap shares from frightened hands, simply as a result of Looksmart's 'hiding the facts', of all that lies ahead.
www.nasdaq.com/aspx/nasdaqlastsale.aspx?...
It's also so obvious to me that the Co has clearly panicked today and has 'rushed out' a compromise kind of message (& received by E Mail some 2 hours into today's trading), to help stop the bleeding.
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LookSmart > LookSmart Product Updates 18 Jan 2011 ... LookSmart Product Updates and company announcements. ... look back and compile a list of key product enhancements, company announcements, ...
www.looksmart.com/looksmart-product-updates
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As always, ALL, only just an opinion
MFG
Chali