The Social Club at Kimpton Surfcomber Hotel Unveils Bold South of France-Inspired Redesign and Elevated Dining Experience

A Fresh New Vibe, With A French Twist
Stepping into The Social Club is like being transported to the sun-drenched shores of the French Mediterranean. Designed by the award-winning design firm, Powerstrip Studio, the newly renovated Social Club embraces a cinematic approach to design, weaving together elements of Art Deco grandeur and Riviera charm.

A striking new bar crafted by Earth Sourced Design, commands attention with its deep Prussian blue fluted wood accented with real brass mesh and intricate pipework—a tribute to the opulence of the Art Deco era. The inviting bar and lounge area set the tone for a lively yet refined social scene, complete with high-top communal tables designed for gathering over expertly crafted cocktails and indulgent small plates.

At the heart of the restaurant, a grand credenza crafted from French Maple wood, showcases an exquisite wine collection, adding both function and artistry to the space. Tables made from Italian Carrara marble, traditional French bistro legs and comfortable wicker sofas inspired by centuries-old French wickerwork further amplify the Mediterranean ambiance. A curated collection of collage artwork by local artist Kimberly Welbaum, known as Cutmepasteme, adorns the walls, drawing inspiration from the eclectic and avant-garde spirit of the French art scene. Tying past and present together, the venue's original 1940s terrazzo floors remain intact, their storied patterns lending a touch of historic charm to this newly envisioned space.

A Refined Yet Socially Inspired Culinary Experience
The Social Club's reimagined menu showcases a fresh, ingredient-driven take on French Mediterranean cuisine, blending bold coastal flavors with a modern, lighter approach suited to Miami's tropical climate. At its heart, the dinner experience celebrates sharing, with elevated small plates inspired by the Mediterranean tradition of convivial dining. Mirroring the Spanish tapas-style approach, these vibrant dishes invite guests to mix, match, and explore bold flavors in a relaxed yet refined atmosphere.

Standout shareable options include Caracoles, a luxurious take on Burgundy snails with torchio pasta in creamy pistou, The Pearl, a seared diver scallop paired with heirloom corn custard and Nueske bacon, and Le Bufala, a bison short rib with forest mushroom farro risotto and heirloom tomato jam. Complementing these plates are fresh and flavorful salads like the Burrata Salad, featuring asparagus, cucumber, pistachios, and arugula with basil pesto. An assortment of artfully curated boards also encourages communal dining, such as the Mezzo Board, a Mediterranean-inspired spread of pimento hummus, pistachio-mint whipped feta, avocado tzatziki, and za'atar pita, or the Charcuterie Board, featuring a chef-curated selection of fine meats, cheeses, and seasonal accompaniments.

For those looking to indulge further, The Social Club's signature entrées highlight the best of land and sea. Guests can savor the Snapper en Papillote, featuring Florida yellowtail delicately baked with lemon, haricot vert, and artichoke hearts, or the Steak Frites, a Provence-style coulotte sirloin served with truffled bistro fries and Choron Béarnaise.

Brunch at The Social Club balances indulgence with refinement, offering vibrant flavors and playful twists on classic dishes. Standout offerings include the 7 Seas Benedict, featuring Maryland jumbo lump crab, lobster, and mango hollandaise, and The Shorty, slow-braised short rib with merlot lacquer and house-made chimi hollandaise. Other favorites include the Croque Monsieur, elevated with Havarti, Comté, Gruyère, and Mornay sauce, and the Johnny Cash, a bold dish featuring corn custard pancakes topped with jumbo lump crab and smoked gouda.

Innovative New Programming & Social Events
To further complement its new look and elevated menu, The Social Club is introducing exciting programming designed to engage guests with expertly crafted cocktails and immersive experiences:

• Happy Hour (Monday–Thursday, 5:00 – 8:00 p.m.) features handcrafted cocktails and small plates at exclusive pricing. Guests can enjoy My Bestie, the restaurant's signature two-layered cocktail made with butterfly pea tea-infused tequila, bright lemon juice, and house-made gomme syrup, alongside crisp calamari frites, rich crab croquettes, and indulgent truffle fries.
• Endless Cocktails Brunch brings a fresh take on the beloved bottomless concept. Available daily for $39 per person (two-hour maximum), guests can enjoy endless pours of expertly crafted drinks, including zesty Bloody Mary's, effervescent Aperol Spritzes, refreshing Margaritas, and classic Mimosas, perfectly paired with The Social Club's vibrant brunch menu.
• For spirit enthusiasts, Friday Night Flights (Fridays, 5:00 – 11:00 p.m.) offers a curated tasting experience for $30. Guests can explore three expressions of tequila, rum, or bourbon with flights like Repo Showdown (Patrón, Casamigos, Don Julio), Sabor del Sur (Zacapa Solera 23, Diplomatico rums), and The Bourbon Trail (Basil Hayden, Buffalo Trace, Michter's Straight). Each flight is paired with bites and presented on a custom wooden tray with tasting notes.
• Omakase a lo Cubano (Monthly, launching Saturday, May 10) adds another layer of culinary depth to the restaurant's offerings. Executive Chef Gastón Javier will host a monthly omakase-style dining experience inspired by his Cuban heritage, featuring a multi-course tasting menu paired with fine wines. This intimate experience celebrates Miami's deep Latin influences while maintaining the restaurant's focus on bold flavors and refined presentations. The omakase offers an unexpected yet seamless extension of The Social Club's ethos—blending cultural inspiration with vibrant, ingredient-driven cuisine in an atmosphere designed for communal enjoyment.

"The new Social Club is an exploration of flavors and storytelling, from our vibrant cocktails to our thoughtfully curated dishes," said Luis Rios, Director of Restaurants & Bars. "We're excited to introduce an experience that is not only delicious but also engaging and memorable."

The Social Club extends its transformation beyond design and cuisine with a year-long lineup of immersive dining experiences:

• This spring, Pet Brunch (April 12) invites guests to bring their four-legged companions for a morning of pet-friendly bites, complimentary photography, and craft cocktails. Families can enjoy a lively Egg Hunt & Easter Brunch Buffet at The Social Club (April 20), featuring a lavish spread with an omelet station, seafood station, artisanal and dessert displays, and bottomless cocktails. Guests can also join in a festive Easter egg hunt, capture a special moment with the Easter Bunny, and enjoy discounted valet parking. For another springtime celebration, indulge in an elevated Mother's Day Brunch, featuring chef-curated specials, endless cocktails, and live music.
• As summer heats up, Coldplay Brunch: Viva La Brunch (July 26–27) sets the stage for a music-inspired dining experience featuring themed menus, endless cocktails, and a DJ spinning Coldplay's greatest hits. Miami Spice (August–September) highlights the restaurant's French Mediterranean flavors with an exclusive prix fixe menu.
• As the holidays approach, Theatre Kid Brunch (November 22) brings Broadway's biggest hits to the table with a sing-along dining experience, while Thanksgiving Dinner (November 28) serves up festive twists on holiday classics. Finally, from November through January, the restaurant transforms into a cozy Winter Chalet, offering seasonal cocktails in an alpine-inspired retreat.

With its stunning new design, refreshed menu, and immersive programming, The Social Club reclaims its place as a must-visit destination in Miami's elite culinary scene.

For more information and to book a reservation, visit https://socialclubatsurfcomber.com/.
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ABOUT KIMPTON SURFCOMBER HOTEL
Managed by Kimpton Hotels & Restaurants, Surfcomber sits on the Atlantic Ocean's edge along 200 feet of oceanfront property in the heart of South Beach's Art Deco District on historic Collins Avenue. With direct beach access in this fashionable destination, the fully renovated hotel offers visitors a distinctively relaxed, yet worldly guest experience, within a "backyard bliss" design-driven environment. At Surfcomber, guests will enjoy the perfect quartet of sun, surf, sand and social.

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SOURCE Kimpton Surfcomber Hotel