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FOUNTAIN VALLEY, Calif., Oct. 1, 2025
FOUNTAIN VALLEY, Calif., Oct. 1, 2025 /PRNewswire/ -- Hyundai Motor America reported September total sales of 71,003 units, a 14% increase compared with September 2024 and an all-time September record. Hyundai set September total sales records for the Elantra family, Santa Fe HEV, and IONIQ 5. EV sales reached new heights, jumping 153% compared with September 2024. Record-breaking total sales for EV, HEV, and electrified vehicles continue to reinforce Hyundai's leadership in sustainable mobility.
"September marked our strongest third quarter on record, fueled by a diverse product lineup, outstanding dealer support, and robust consumer demand," said Randy Parker, president and CEO of Hyundai Motor North America. "As we move into October, we're introducing new programs to keep our vehicles accessible, such as repositioning the 2025 IONIQ 5 with extended $7,500 cash incentives and offering up to $9,800 in price reductions on 2026 IONIQ 5 models, reinforcing Hyundai's legacy of delivering exceptional value and support. While the $7,500 EV credit has expired, our electrification strategy has always extended beyond incentives. We invested in EV innovation well before the IRA and remain steadfast in our commitment to affordability, quality, and customer care."
September Retail Sales Highlights
Hyundai retail sales rose 7% to 57,435 units in September, compared to the same month in 2024. This growth was driven by strong performances across both electrified and core models. Electrified vehicles accounted for 38% of the retail sales mix, with IONIQ 5 retail sales climbing 151% year-over-year. The momentum extended across the lineup, with the Santa Fe and Elantra HEV models climbing 45% and 89% respectively, reinforcing Hyundai's diverse product portfolio.
Q3 Highlights
In the third quarter, Hyundai established a new record for Q3 total and retail sales. Hyundai total sales were 239,069 units, a 13% increase over Q3 2024 total sales and the best Q3 in the company's history. Hyundai achieved a strong retail performance in the quarter, with sales rising 11% year-over-year to 209,520 units. Hyundai also set new Q3 total and retail sales records for Elantra N, Palisade, IONIQ 5, and Santa Fe Family.
IONIQ 5 Pricing Update
Hyundai is making its award-winning IONIQ 5 lineup more accessible by lowering prices by up to $9,800 on 2026 models depending on trim, while continuing $7,500 cash incentives for 2025 models in October. These changes reflect Hyundai's commitment to affordability and its long-term EV strategy, including U.S. production at Hyundai Motor Group Metaplant America and a focus on growing sales volume and market share. Ongoing sales momentum has enabled cost efficiencies that benefit customers, showcasing Hyundai's financial strength and ability to navigate market uncertainty. By making one of the industry's most awarded EVs attainable for more consumers, Hyundai reinforces its leadership in electrification and dedication to delivering exceptional value.
September Total Sales Summary
| | Sep- | Sep- | % | Q3 | Q3 | % | 2025 | 2024 | % |
| Hyundai | 71,003 | 62,491 | +14 % | 239,069 | 210,971 | +13 % | 678,349 | 610,494 | +11 % |
September Product and Corporate Activities
Model Total Sales
| Vehicles | Sep- | Sep- | % | Q3 | Q3 | % | 2025 | 2024 | % |
| Elantra | 13,808 | 11,186 | +23 % | 41,444 | 39,329 | +5 % | 116,212 | 101,618 | +14 % |
| Ioniq 5 | 8,408 | 3,336 | +152 % | 21,999 | 11,590 | +90 % | 41,091 | 30,318 | +36 % |
| Ioniq 6 | 814 | 599 | +36 % | 2,810 | 2,185 | +29 % | 9,132 | 9,097 | +0 % |
| Ioniq 9 | 1,075 | 0 | - | 3,164 | 0 | - | 4,177 | 0 | - |
| Kona | 4,078 | 5,144 | -21 % | 17,450 | 17,969 | -3 % | 57,278 | 64,508 | -11 % |
| Nexo | 1 | 2 | -50 % | 1 | 12 | -92 % | 3 | 89 | -97 % |
| Palisade | 6,790 | 8,202 | -17 % | 35,585 | 28,045 | +27 % | 92,782 | 81,792 | +13 % |
| Santa Cruz | 1,788 | 2,125 | -16 % | 6,412 | 7,226 | -11 % | 20,633 | 25,171 | -18 % |
| Santa Fe | 10,114 | 7,918 | +28 % | 37,082 | 27,059 | +37 % | 102,160 | 83,681 | +22 % |
| Sonata | 3,722 | 5,575 | -33 % | 12,928 | 17,283 | -25 % | 45,914 | 48,430 | -5 % |
| Tucson | 17,569 | 16,802 | +5 % | 51,929 | 53,801 | -3 % | 165,239 | 145,947 | +13 % |
| Venue | 2,836 | 1,602 | +77 % | 8,265 | 6,472 | +28 % | 23,728 | 19,843 | +20 % |
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.
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SOURCE Hyundai Motor America
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