Priceline's New AI-Powered Neighborhood Edition is First to Match Travelers' Preferences and Vibes with Unique Destination Recommendations

NORWALK, Conn., April 30, 2025

Priceline's 2025 Trend Report: Where To Next?, identified the rise of 'Awayborhoods', or neighborhoods brimming with local charm and culture, as a new travel trend. The report also surfaced that over one-third (37%) of travelers believe the neighborhood they stay in impacts their vacation experience. As more travelers choose to explore off-the-beaten path areas with a desire to live like a local, choosing the right area to stay has never been more important for a successful trip.

"Our research found that nearly half of travelers prefer authentic, local experiences to connect more deeply with the places they visit. Separately, 34% choose their hotel based on the neighborhood," said Kevin Heery, Chief Product Officer at Priceline. "We designed our new Trip Intelligence features to support a local-first mindset and help travelers to venture far beyond the typical tourist trail."

Explore the World, Neighborhood by Neighborhood
The new neighborhood features include proprietary and intuitive AI-powered tools to help travelers easily identify their ideal destinations by matching their preferences to neighborhoods with similar atmospheres and attractions. Key features include:

• Neighborhood Navigator: Curious about the "Greenpoint, Brooklyn" of Portland? The AI-powered Neighborhood Navigator allows users to find their perfect destination by identifying and mapping the local equivalent of neighborhoods they love in different cities. Launching in beta, with current coverage across 35 cities (and more domestic and international destinations to come) it's the ultimate tool for local immersion.
• Neighborhood Content Pages: Detailed neighborhood descriptions, AI-generated comparisons and tailored activity suggestions allow trip planners to dive deeper into potential destinations. Visual and information-rich pages give travelers the insights they crave to make informed decisions.
• Trip Vibe Selector: Travelers can choose from a list of "vibes" that align with their tastes—whether they're drawn to vibrant nightlife, serene destinations for self care, or culinary adventures. The Trip Vibe Selector suggests neighborhoods and hotels that match their input for a highly personalized planning experience. Available exclusively on the Priceline app.
• Penny Maps: Seamlessly integrated into Penny, Priceline's AI-powered travel assistant's chat functionality, this feature maps out any place mentioned—hotels, restaurants, parks, museums, and more. With a simple tap on the map icon, travelers can instantly see locations and plan their trips with ease.
• Seamless Integration with Turo: The new Trip Intelligence suite includes Priceline's integration with Turo, the world's largest peer-to-peer car-sharing marketplace. Priceline customers now have access to an extensive inventory of vehicles, allowing them to book the exact make and model of their desired car across thousands of local neighborhood locations. Turo also allows users to skip traditional rental counters for a seamless pickup experience.

"Today's traveler craves deeper connections with the places they visit," said Lesley Klein, SVP, Strategy and Brand Marketing, Priceline. "They seek destinations with distinctive food, culture, and energy that align with their lifestyles and values. Our new Trip Intelligence tools deliver on this need, making it easier than ever to find neighborhoods that feel tailor-made for each traveler—whether it's the foodie culture of one city or the art scene of another."

The new neighborhood features will be available beginning April 30, 2025. To preview the new Trip Intelligence: The Neighborhood Edition features visit priceline.com/2025springrelease.

About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.

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SOURCE Priceline