New DesignRush Report Reveals 1.3 Cups of Coffee Fuels Top Marketing Campaigns

The team used three cups per person per day as the standard, based on the amount that previous research says helps with focus and brain performance.

What the Data Shows:

• Average campaign: 2,293 cups
• Max recorded: Over 23,000 cups
• Top industry by total (Total Aktie) consumption: Software & IT - 101,040 cups
• The most caffeinated sectors per campaign are:
  • eCommerce marketers top the list with 3,474 cups per campaign
  • Beauty industry teams follow close behind at 2,889 cups per campaign

DesignRush collected this data from top creative agencies across tech, retail, healthcare, and more. The coffee math:

The Coffee Equation:
3 cups/day × team size × project days = total cups per campaign

Why It Matters

In an industry known for tight deadlines and long hours, caffeine remains a staple productivity tool. And this DesignRush study quantifies that impact.

A Note from DesignRush

"We talk about budgets and deadlines all the time," says Gianluca Ferruggia, General Manager at DesignRush. "But this study shows something we often forget-ideas take energy."

"Coffee helps creative teams stay focused and get things done. Now we know how much it really takes," Ferruggia adds.