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Join host Lyndsay Malchuk on Market Frontlines for an eye-opening conversation with Dr. David Hoeflmayr, Chief Strategy Officer of SBF AG. Electronics are changing before our eyes – but have you even noticed how? From high-speed trains to smart street lamps, SBF operates at the intersection of infrastructure, mobility, and technology. Discover how this German industrial supplier evolved from traditional ceiling systems into intelligent electronics, sensors, and software. Learn how SBF navigates long-term investment cycles, manages stop-and-go ordering from rolling stock manufacturers, and stays profitable while investing in new growth areas like drone projects and digital sensor networks. Dr. Hoeflmayr reveals the hidden innovation inside train interiors – lights that adjust to tunnels and weather, seating sensors that help passengers find empty seats, and street lights that monitor traffic, weather, and provide Wi-Fi. With a €500 billion German infrastructure fund on the horizon, SBF is positioned to modernize thousands of outdated street lights. If you care about the future of infrastructure, smart cities, or industrial tech, this episode is a must-watch.
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