Auto Dealers Applaud Federal Government's Auto Strategy

"The expanded and adjusted support measures aimed at maintaining Canada's vital automotive manufacturing sector are essential as we enter the critical phase of the CUSMA renegotiation with the US. Dealers across Canada, particularly applaud the government for ending the EV mandate and choosing a better path forward for EV adoption that is more in line with diverse technology, charging infrastructure and overall consumer demand."

Reuss further noted that the 3,500 dealer members across Canada are in no way turning away from EV adoption: "Dealers have invested heavily in EV infrastructure to sell and service EVs in Canada. Consumer choice in terms of vehicle options for low emission choices has expanded dramatically in Canada, and now manufacturers have the ability to deliver emissions solutions which are technologically neutral."

CADA also praised the reintroduction of EV purchase incentives. Today's announcement highlights that consumers still need incentives in order to adopt electric vehicle technology. The affordability gap for electric vehicles on initial purchase continues to be a pinch point, and the government's approach to incentivizing consumers as opposed to limiting the market is the right step to ensure consumer affordability.

CADA also highlighted the important elements of the automotive strategy that will help ensure a reliable supply chain for automobiles in Canada: "During this trade rupture, it is critical that we have a strategy that is bold and eliminates policies that were made before current market and technology realities. CADA continues to work on both sides of the border to highlight that auto tariffs between Canada and the US are bad for the economies of both countries, bad for dealers and, most importantly, bad for the millions of consumers they serve," concluded Reuss.

About CADA:

The Canadian Automobile Dealers Association is a federation of provincial and regional dealer associations, representing 3,400 franchised automobile and truck dealerships that sell new cars and trucks in Canada. These dealers collectively employ over 178,000 people across the country and represent a key sector of Canada's economy.

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