MARKETING, INC.
TrenDirect Marketing Inc. Acquires Certain
Assets of Danmark Inc. and Beacon
Marketing Services, Inc.
THURSDAY, JANUARY 3, 2002 2:15 PM
- PR Newswire
OTCBB: IFTA
CANFIELD, OH, Jan. 03, 2002- Infotopia, Inc. (OTC BB:IFTA) ("Infotopia" or the
"Company"), announces today that it has formed TrenDirect Marketing, Inc., ("TrenDirect
Marketing") a wholly owned subsidiary of Infotopia. TrenDirect Marketing has acquired
certain assets of Danmark Inc. and Beacon Marketing Services, Inc. These assets include a
150-seat call center and a portfolio of licensed products. TrenDirect Marketing acquired
the rights to purchase these assets from Vitaquest International Inc. ("Vitaquest") under
an order of the United States Bankruptcy Court, District of Maine. Current Infotopia Chief
Operating Officer Jane Aggers has assumed the position of President of TrenDirect
Marketing.
In connection with this acquisition, TrenDirect Marketing has also entered into a license
agreement with Lehigh Drive, LLC, a subsidiary of Vitaquest. Under this agreement, Lehigh
Drive has agreed to license the intellectual property rights of the Chitosolä brand, a known
dietary supplement, to TrenDirect Marketing. The acquisition also includes the license
rights to 26 other nutritional and dietary supplements from Danmark, Inc and Beacon
Marketing Services, Inc.
"The acquired products, and the Chitosolä brand, have had success in the past," said
Infotopia President Ernest Zavoral. "TrenDirect Marketing's formation will enable Infotopia
to integrate its resources and create a full service marketing entity, providing all elements
of well-planned and executed campaigns for direct response, retail and direct selling. We
feel we are now strategically positioned to leverage our existing infrastructure for
continued success."
The acquired assets also include an established media-buying agency that purchased in
excess of $30 million in media time last year. The addition of this agency will lower
Infotopia's media buying costs by reducing its dependence upon third party agencies and is
expected to provide a significant savings in Infotopia's overall operating expenses.
Zavoral also stated, "Infotopia is exploring its options with regard to these assets including
the potential spin-off of TrenDirect Marketing as a separate public entity. Infotopia
anticipates making a final decision on this in the first quarter."
ABOUT INFOTOPIA
Infotopia is a direct-to-retail marketing company that is becoming a leader in the
electronic retailing arena. Its mission is to produce, market and distribute an expanding line
of high quality, innovative health, dietary and nutritional, fitness and consumer products,
which deliver superior value at competitive prices.
Specializing in Direct Response Television (DRTV), Infotopia uses an effective combination
of electronic media, such as television, radio and the Internet to present its branded
products to the consumer for purchase. These well-recognized products are marketed
through infomercials, distributor alliances, retail, e-commerce and direct mail campaigns
allowing customers to make an immediate, informed buying decision.
This news release includes "forward-looking statements" that include risk and uncertainties.
The forward-looking statements in this release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ
materially due to a variety of factors, including without limitation, the Company's ability to
produce and market products and/or services and other risks detailed from time-to-time in
the Company's reports filed with the Securities and Exchange Commission.
CONTACT:
Strategic Investor Relations, LLC
Bart Purser
(801) 292-0201
