News: RAZORFISH INC(RAZF)
Razorfish Draws On Integration Skills to Uncork Oddbins.com; Front-to Back-end Integration, Customized Technology, and Intuitive Navigation Create e-Commerce Website
Business Wire
November 9, 2000 9:55am
LONDON, Nov 9, 2000 (BUSINESS WIRE) -- Razorfish, Inc, (NASDAQ: RAZF), the global digital solutions provider, and Oddbins, one of Britain's leading wine merchants, today announced the launch of WWW.ODDBINS.COM. Using a strategic navigation system, technology integration skills and innovative design, Razorfish and Oddbins developed a user-friendly site that fully integrates Oddbins.com with Oddbins' stock fulfilment and customer management system, allowing customers to browse and buy from a range of more than 1,000 wines and spirits.
"We have worked closely with Razorfish to create an online presence that fully embodies the unique qualities and values of the Oddbins brand," said Joe Coyle, commercial director, Oddbins. "We have learned and grown together in developing WWW.ODDBINS.COM and have forged a solid and strategic relationship. We view the development of Oddbins.com as an integral part of our multi-channel offering by giving our customers a wider range of choices in how they shop with Oddbins - in store, via direct mail or online. For us, Oddbins.com is a strategic development that allows us to strengthen our existing relationships with customers while being able to access and establish new ones."
With the fusion of technology and innovative design, Oddbins.com creates the illusion that everything is on one page, waiting to be viewed at the click of an icon. This intuitive navigation system features color-coded pages to help customers identify which section they are accessing; subsequent pages feature elements of the home page to convey the impression that customers have never left it.
To offer a more personal experience, Oddbins established a customer support team to view all online orders - providing customers with expert advice and any assistance they require. Other personalized features include virtual wine cellars where customers enter orders and create individual tasting notes and wine guides, and customized wine recommendations based on customers' preferences.
"With the implementation of personalized technology features and strategic design, we have created a full e-commerce site that allows Oddbins to strengthen its relationship with existing and new customers," said Carl Warburg, producer, Razorfish. "Our objective was to create a site that was much more than just somewhere to pick up a few bottles of wine, but a personal and pleasurable experience - the experience of shopping in one of Oddbins' stores."
About Razorfish
Founded in 1995, Razorfish leverages digital technologies to help companies invent and reinvent the way they do business. The company delivers a complete set of end-to-end solutions including strategy, design, and technology services across platforms, devices, and networks. With offices in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, London, Los Angeles, Milan, Munich, New York, Oslo, San Francisco, San Jose, Stockholm and Tokyo, Razorfish employs more than 2,000 people and is headquartered in New York. Recent Razorfish clients include NatWest, thomascook.com, Nissan-Europe, Vodafone Airtouch and Charles Schwab. For further information visit WWW.RAZORFISH.COM
Forward-Looking Statement Disclaimer
Certain statements made in this press release, are not statements of historical fact and may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Readers are cautioned that a number of risks and factors could cause actual events to differ materially from those indicated in the "forward-looking statements." Such risk factors include, without limitation, Razorfish's ability to successfully integrate acquisitions, manage our growth and international operations effectively, compete in a highly competitive market, retain our professionals and other risk factors identified from time-to-time in our filings with the Securities and Exchange Commission.
gruß proxxi
