zur Diskussion stellen (ist ein Teil der Abschrift des EarningCalls vom 25.09., die letzte Frage einer Analystin an John Chen und dann dessen Antwort)
A big question -- when I look at the enterprise mobility management market, when I look at your competitors such as MobileIron and look at you guys, I think the bigger question I have is are we dealing with a business model where the pricing is depressed? When I looked at this whole Good Technology and MobileIron, the belief was that this is a high growth area. But we're not seeing that. So, I'm trying to understand what is going on in this market.
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John Chen, BlackBerry Limited - Executive Chairman and CEO [91]
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I have two views on this. First of all, the reason why everybody expect it to be high growth is I think the market, the number of licenses combined in all the players are about 10% of the available mobile space, mobile devices out there. So there are 90% of this open space that we could tap into. And everybody's thinking about it that way.
I think about it differently. I think about managing end points. I think about managing IoT. I don't think about managing only EMM. But EMM just happens to be the next monetizeable space. One of these days we should sit down and talk about that. This is why we're spending so much money on the IoT side and the embedded side, because the BES, if it's only doing EMM I'm afraid that one of these days we'll all wake up and then these EMM are given away for free.
There are two things we've been doing. Number one is to focus on making a much broader strategy than just EMM of our BES. And this is where the IoT and the embedded space and QNX comes in. And the other part of the strategy is the value-added surfaces. This is reason why we're so focused on having WatchDox and AtHoc and all that, because we believe the customers will probably pay very little for the base platform, which is the EM platform, but they will pay a lot for the application that runs on the base platform which is, of course, my file sharing, sync, my alert messaging systems. It really is a horizontal apps to them.
I don't know whether that makes sense to you, but it is our plan. We agree with you that just based on the EMM strategy, it may be okay for a little while but it's not going to be a very long-term thing.
Das sind doch erstaunliche Aussagen von John Chen. Das bedeuted ja, er gibt dem EMM-Markt nicht mehr viel. Das würde ja die Neuausrichtung von Blackberry ad absurdum führen. Vor allem der Satz: "ich habe Angst, ich wache eines Tages auf und diese EMM (ich denke er meint die Software) wird kostenlos hergegeben..". stimmt mich nachdenklich
Quelle: finance.yahoo.com/news/...b-earnings-conference-162336806.html